DIS vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-10.
The Walt Disney Company · Communication Services
$96.16
+45.0% upside to fair value
Grade B
VS
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
DIS trades at a lower forward P/E
(15.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DIS |
NKE |
| Current Price |
$96.16 |
$41.05 |
| Fair Value Estimate |
$139.43 |
$59.52 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$167.0B |
$60.7B |
| Forward P/E |
15.4x
|
19.6x
|
| EV / EBITDA |
10.8x
|
14.2x
|
| Price / Sales |
1.7x
|
1.3x
|
| Price / FCF |
23.5x
|
57.9x
|
| Revenue Growth YoY |
+6.5%
|
-1.1%
|
| Gross Margin |
37.2%
|
42.9%
|
| Operating Margin |
15.5%
|
8.2%
|
| Return on Equity |
10.3%
|
22.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.26%
|
1.73%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Walt Disney Company operates as a leading global entertainment and media conglomerate with a strong brand portfolio and diversified revenue streams across media networks, parks, experiences, and studio entertainment. The business quality is medium due to its durable brand and intangible assets but recent earnings pressure with a 31.4% decline in earnings in the most recent quarter highlights …
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Accumulation Zones
| Metric |
DIS |
NKE |
| Zone Low |
$104.57 |
$44.64 |
| Zone High |
$118.52 |
$50.59 |
| In Buy Zone? |
Yes
|
Yes
|