DIS vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Walt Disney Company · Communication Services
$103.89
+45.0% upside to fair value
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$45.20
+38.7% upside to fair value
Grade B
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+45.0%).
DIS trades at a lower forward P/E
(16.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DIS |
NKE |
| Current Price |
$103.89 |
$45.20 |
| Fair Value Estimate |
$150.64 |
$62.68 |
| Upside to Fair Value |
+45.0%
|
+38.7%
|
| Market Cap |
$180.4B |
$66.8B |
| Forward P/E |
16.6x
|
29.7x
|
| EV / EBITDA |
11.4x
|
19.4x
|
| Price / Sales |
1.9x
|
1.4x
|
| Price / FCF |
25.4x
|
63.8x
|
| Revenue Growth YoY |
+6.5%
|
+0.1%
|
| Gross Margin |
37.2%
|
40.8%
|
| Operating Margin |
15.5%
|
6.0%
|
| Return on Equity |
10.3%
|
16.4%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.94%
|
1.57%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Walt Disney Company operates as a diversified entertainment conglomerate with strong positions in media networks, parks and experiences, and sports. The company benefits from a durable competitive moat driven by its iconic brand, extensive content library, and integrated ecosystem spanning streaming, theatrical, and physical experiences. Despite a 31.4% decline in earnings in the most recent …
NIKE, Inc. is the leading global athletic footwear and apparel brand with a strong competitive moat driven by its iconic brand and extensive innovation capabilities. The company is currently facing earnings pressure with a 34.5% decline in earnings in the most recent quarter and a 10% revenue decline in fiscal 2025, reflecting challenges from tariff-related cost pressures, intense competition, an…
Accumulation Zones
| Metric |
DIS |
NKE |
| Zone Low |
$112.98 |
$47.01 |
| Zone High |
$128.04 |
$53.28 |
| In Buy Zone? |
Yes
|
Yes
|