DIS vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
The Walt Disney Company · Communication Services
$103.49
+32.3% upside to fair value
Med Conviction
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
DIS has more upside to fair value
(+32.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DIS |
NKE |
| Current Price |
$103.49 |
$35.78 |
| Fair Value Estimate |
$136.94 |
$39.33 |
| Upside to Fair Value |
+32.3%
|
+9.9%
|
| Market Cap |
$179.7B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
12.0x
|
| Price / Sales |
1.8x
|
1.1x
|
| Price / FCF |
21.7x
|
24.3x
|
| Revenue Growth YoY |
+6.8%
|
-1.1%
|
| Gross Margin |
37.6%
|
42.9%
|
| Operating Margin |
16.0%
|
8.2%
|
| Return on Equity |
7.9%
|
22.0%
|
| Dividend Yield |
1.45% |
4.58% |
| FCF Yield |
4.61%
|
4.12%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Walt Disney Company operates a global entertainment empire spanning two primary divisions: Disney Media and Entertainment Distribution, which houses the ABC, ESPN, Disney, Freeform, FX, Fox, National Geographic and Star networks along with the Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar and Searchlight Pictures studios and the Disney+, Disney+ Hotstar, ESPN+, Hul…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
DIS |
NKE |
| Zone Low |
$102.70 |
$29.50 |
| Zone High |
$116.40 |
$33.43 |
| In Buy Zone? |
Yes
|
No
|