DIS vs MCD: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and McDonald's Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
The Walt Disney Company · Communication Services
$96.16
+45.0% upside to fair value
Grade B
VS
McDonald's Corporation · Consumer Cyclical
$267.71
+20.6% upside to fair value
Med Conviction
Grade C+
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DIS |
MCD |
| Current Price |
$96.16 |
$267.71 |
| Fair Value Estimate |
$139.43 |
$322.85 |
| Upside to Fair Value |
+45.0%
|
+20.6%
|
| Market Cap |
$167.0B |
$190.2B |
| Forward P/E |
15.4x
|
—
|
| EV / EBITDA |
10.8x
|
16.4x
|
| Price / Sales |
1.7x
|
6.9x
|
| Price / FCF |
23.5x
|
27.0x
|
| Revenue Growth YoY |
+6.5%
|
+9.4%
|
| Gross Margin |
37.2%
|
57.4%
|
| Operating Margin |
15.5%
|
46.0%
|
| Return on Equity |
10.3%
|
-433.9%
|
| Dividend Yield |
0% |
2.75% |
| FCF Yield |
4.26%
|
3.7%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
The Walt Disney Company operates as a leading global entertainment and media conglomerate with a strong brand portfolio and diversified revenue streams across media networks, parks, experiences, and studio entertainment. The business quality is medium due to its durable brand and intangible assets but recent earnings pressure with a 31.4% decline in earnings in the most recent quarter highlights …
McDonald's is a global quick-service restaurant franchisor and real-estate platform whose approximately 95% franchised restaurant base generates unusually high-margin, recurring royalty and rent income, supporting a 46.0% operating margin and 31.6% net margin. Business quality is high because its brand, global purchasing scale, nearly 29,000 drive-thrus, digital ecosystem and 210 million 90-day a…
Accumulation Zones
| Metric |
DIS |
MCD |
| Zone Low |
$104.57 |
$242.14 |
| Zone High |
$118.52 |
$274.42 |
| In Buy Zone? |
Yes
|
Yes
|