DIS vs KO: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Walt Disney Company · Communication Services
$96.16
+45.0% upside to fair value
Grade B
VS
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+45.0%).
DIS trades at a lower forward P/E
(15.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DIS |
KO |
| Current Price |
$96.16 |
$84.92 |
| Fair Value Estimate |
$139.43 |
$76.30 |
| Upside to Fair Value |
+45.0%
|
-10.2%
|
| Market Cap |
$167.0B |
$365.4B |
| Forward P/E |
15.4x
|
26.6x
|
| EV / EBITDA |
10.8x
|
20.7x
|
| Price / Sales |
1.7x
|
7.4x
|
| Price / FCF |
23.5x
|
29.1x
|
| Revenue Growth YoY |
+6.5%
|
+12.1%
|
| Gross Margin |
37.2%
|
61.7%
|
| Operating Margin |
15.5%
|
29.3%
|
| Return on Equity |
10.3%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
4.26%
|
3.44%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Walt Disney Company operates as a leading global entertainment and media conglomerate with a strong brand portfolio and diversified revenue streams across media networks, parks, experiences, and studio entertainment. The business quality is medium due to its durable brand and intangible assets but recent earnings pressure with a 31.4% decline in earnings in the most recent quarter highlights …
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Accumulation Zones
| Metric |
DIS |
KO |
| Zone Low |
$104.57 |
$57.22 |
| Zone High |
$118.52 |
$64.85 |
| In Buy Zone? |
Yes
|
No
|