DIS vs KO: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Walt Disney Company · Communication Services
$101.31
+66.6% upside to fair value
Grade B
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+66.6%).
DIS trades at a lower forward P/E
(14.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DIS |
KO |
| Current Price |
$101.31 |
$78.19 |
| Fair Value Estimate |
$168.80 |
$72.12 |
| Upside to Fair Value |
+66.6%
|
-7.8%
|
| Market Cap |
$179.5B |
$336.5B |
| Forward P/E |
14.8x
|
24.6x
|
| EV / EBITDA |
11.4x
|
19.9x
|
| Price / Sales |
1.9x
|
6.8x
|
| Price / FCF |
25.4x
|
26.8x
|
| Revenue Growth YoY |
+5.2%
|
+12.1%
|
| Gross Margin |
37.3%
|
61.7%
|
| Operating Margin |
14.2%
|
29.3%
|
| Return on Equity |
11.3%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.93%
|
3.73%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Walt Disney Company operates as a diversified entertainment giant with strong competitive advantages from its vast intellectual property portfolio, global theme parks, and growing direct-to-consumer streaming platforms. The company demonstrates medium business quality with a durable moat supported by iconic brands and infrastructure, but faces execution risks in streaming profitability and pa…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
DIS |
KO |
| Zone Low |
$126.60 |
$54.09 |
| Zone High |
$143.48 |
$61.30 |
| In Buy Zone? |
Yes
|
No
|