DIS vs KO: Which Is the Better Buy?
Side-by-side comparison of The Walt Disney Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
The Walt Disney Company · Communication Services
$103.49
+32.3% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+32.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DIS |
KO |
| Current Price |
$103.49 |
$88.71 |
| Fair Value Estimate |
$136.94 |
$102.44 |
| Upside to Fair Value |
+32.3%
|
+15.5%
|
| Market Cap |
$179.7B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
9.5x
|
20.8x
|
| Price / Sales |
1.8x
|
7.6x
|
| Price / FCF |
21.7x
|
26.7x
|
| Revenue Growth YoY |
+6.8%
|
+6.7%
|
| Gross Margin |
37.6%
|
61.9%
|
| Operating Margin |
16.0%
|
29.6%
|
| Return on Equity |
7.9%
|
43.0%
|
| Dividend Yield |
1.45% |
2.37% |
| FCF Yield |
4.61%
|
3.75%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Walt Disney Company operates a global entertainment empire spanning two primary divisions: Disney Media and Entertainment Distribution, which houses the ABC, ESPN, Disney, Freeform, FX, Fox, National Geographic and Star networks along with the Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar and Searchlight Pictures studios and the Disney+, Disney+ Hotstar, ESPN+, Hul…
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
DIS |
KO |
| Zone Low |
$102.70 |
$76.83 |
| Zone High |
$116.40 |
$87.07 |
| In Buy Zone? |
Yes
|
No
|