DELL vs KO: Which Is the Better Buy?
Side-by-side comparison of Dell Technologies Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Dell Technologies Inc. · Technology
$196.55
+154.3% upside to fair value
Grade B
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
DELL has more upside to fair value
(+154.3%).
DELL trades at a lower forward P/E
(21.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DELL |
KO |
| Current Price |
$196.55 |
$78.19 |
| Fair Value Estimate |
$499.84 |
$72.12 |
| Upside to Fair Value |
+154.3%
|
-7.8%
|
| Market Cap |
$132.7B |
$336.5B |
| Forward P/E |
21.6x
|
24.6x
|
| EV / EBITDA |
16.7x
|
19.9x
|
| Price / Sales |
1.2x
|
6.8x
|
| Price / FCF |
15.5x
|
26.8x
|
| Revenue Growth YoY |
+23.6%
|
+12.1%
|
| Gross Margin |
20.1%
|
61.7%
|
| Operating Margin |
7.2%
|
29.3%
|
| Return on Equity |
-218.2%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
6.45%
|
3.73%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Dell Technologies Inc. is a leading global technology company specializing in computer hardware, servers, storage, and IT infrastructure solutions. Founded and led by Michael Dell, the company has a strong legacy in direct-to-consumer PC sales and has expanded into enterprise IT services through strategic acquisitions such as EMC. Dell's business quality is medium due to its competitive position …
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
DELL |
KO |
| Zone Low |
$374.88 |
$54.09 |
| Zone High |
$424.86 |
$61.30 |
| In Buy Zone? |
Yes
|
No
|