DELL vs KO: Which Is the Better Buy?
Side-by-side comparison of Dell Technologies Inc. and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-21.
Dell Technologies Inc. · Technology
$569.00
-32.5% upside to fair value
Low Conviction
Grade C
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DELL |
KO |
| Current Price |
$569.00 |
$88.71 |
| Fair Value Estimate |
$383.93 |
$102.44 |
| Upside to Fair Value |
-32.5%
|
+15.5%
|
| Market Cap |
$378.0B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
21.8x
|
20.8x
|
| Price / Sales |
2.5x
|
7.6x
|
| Price / FCF |
42.9x
|
26.7x
|
| Revenue Growth YoY |
+57.7%
|
+6.7%
|
| Gross Margin |
19.8%
|
61.9%
|
| Operating Margin |
9.6%
|
29.6%
|
| Return on Equity |
-574.6%
|
43.0%
|
| Dividend Yield |
0.41% |
2.37% |
| FCF Yield |
2.33%
|
3.75%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Dell Technologies is a $378 billion market-cap computer hardware vendor spanning Infrastructure Solutions Group (servers, storage, networking), Client Solutions Group (PCs, displays, peripherals), and a VMware-related software franchise, led by founder-CEO Michael Dell. The business is fundamentally low-quality on the numbers: TTM gross margin is 19.8%, operating margin 9.6%, and net margin 7.5%,…
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
DELL |
KO |
| Zone Low |
$287.95 |
$76.83 |
| Zone High |
$326.34 |
$87.07 |
| In Buy Zone? |
No
|
No
|