DE vs UPS: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Deere & Company · Industrials
$589.24
-29.6% upside to fair value
Grade D
High Quality
VS
United Parcel Service, Inc. · Industrials
$105.00
+12.9% upside to fair value
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+12.9%).
UPS trades at a lower forward P/E
(17.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
UPS |
| Current Price |
$589.24 |
$105.00 |
| Fair Value Estimate |
$414.61 |
$118.53 |
| Upside to Fair Value |
-29.6%
|
+12.9%
|
| Market Cap |
$159.1B |
$89.2B |
| Forward P/E |
33.3x
|
17.0x
|
| EV / EBITDA |
18.8x
|
9.6x
|
| Price / Sales |
3.4x
|
1.0x
|
| Price / FCF |
42.2x
|
19.8x
|
| Revenue Growth YoY |
+6.7%
|
-1.6%
|
| Gross Margin |
35.4%
|
17.8%
|
| Operating Margin |
18.4%
|
8.5%
|
| Return on Equity |
18.3%
|
33.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.37%
|
5.06%
|
| Analyst Consensus |
Hold
|
Buy
|
Investment Thesis
Deere & Company is a leading global manufacturer of agricultural, construction, and forestry machinery with a durable competitive moat anchored by its number one market share in large agricultural equipment and a dense dealer network. The company benefits from embedded precision agriculture technology that widens its competitive gap, particularly in North America where it holds 40 to 60 percent m…
United Parcel Service, Inc. operates as a global integrated freight and logistics company with a strong presence in U.S. domestic package delivery, international package services, and supply chain solutions. The company benefits from a durable competitive moat supported by its extensive network capabilities, premium service positioning, and strategic focus on higher-margin segments such as health…
Accumulation Zones
| Metric |
DE |
UPS |
| Zone Low |
$310.96 |
$88.90 |
| Zone High |
$352.42 |
$100.75 |
| In Buy Zone? |
No
|
No
|