DE vs UPS: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Deere & Company · Industrials
$703.12
-12.2% upside to fair value
Med Conviction
Grade C
High Quality
VS
United Parcel Service, Inc. · Industrials
$99.02
+21.1% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
UPS has more upside to fair value
(+21.1%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DE |
UPS |
| Current Price |
$703.12 |
$99.02 |
| Fair Value Estimate |
$616.99 |
$119.92 |
| Upside to Fair Value |
-12.2%
|
+21.1%
|
| Market Cap |
$189.8B |
$84.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.1x
|
10.2x
|
| Price / Sales |
4.0x
|
0.9x
|
| Price / FCF |
49.1x
|
15.3x
|
| Revenue Growth YoY |
+7.0%
|
+7.6%
|
| Gross Margin |
35.7%
|
16.6%
|
| Operating Margin |
19.0%
|
7.3%
|
| Return on Equity |
18.1%
|
29.1%
|
| Dividend Yield |
0.92% |
6.62% |
| FCF Yield |
2.04%
|
6.52%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Deere & Company is a 1837-founded global manufacturer of agricultural, turf, and construction equipment organized across Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services, employing roughly 73,100 people under CEO John C. May. Business quality is high on franchise strength but currently strained by the large-agriculture cycle: TTM …
United Parcel Service is the world's largest integrated package delivery and logistics network, operating U.S. Domestic Package and International Package segments with roughly 460,000 employees and a 119-year operating history. The business quality is medium: the global air-and-ground network, brand, and scale are genuine assets, but the company is exposed to commoditized freight, Amazon volume c…
Accumulation Zones
| Metric |
DE |
UPS |
| Zone Low |
$462.74 |
$89.94 |
| Zone High |
$524.44 |
$101.93 |
| In Buy Zone? |
No
|
Yes
|