DE vs NOW: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
Deere & Company · Industrials
$596.74
-29.8% upside to fair value
Grade C
High Quality
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+45.0%).
DE trades at a lower forward P/E
(33.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
NOW |
| Current Price |
$596.74 |
$103.24 |
| Fair Value Estimate |
$418.72 |
$149.70 |
| Upside to Fair Value |
-29.8%
|
+45.0%
|
| Market Cap |
$161.1B |
$106.5B |
| Forward P/E |
33.7x
|
61.1x
|
| EV / EBITDA |
19.0x
|
32.9x
|
| Price / Sales |
3.4x
|
7.6x
|
| Price / FCF |
42.8x
|
23.0x
|
| Revenue Growth YoY |
+6.7%
|
+22.1%
|
| Gross Margin |
35.4%
|
76.6%
|
| Operating Margin |
18.4%
|
13.4%
|
| Return on Equity |
18.3%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.34%
|
4.35%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Deere & Company operates in the agricultural machinery sector, providing durable equipment critical to farming and construction industries. The business quality is high, supported by a strong 18.3% return on equity and solid gross and operating margins of 35.4% and 18.4%, respectively. However, the stock is currently overvalued, trading approximately 30% above its fair value estimate of $418.72, …
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
DE |
NOW |
| Zone Low |
$314.04 |
$112.27 |
| Zone High |
$355.91 |
$127.24 |
| In Buy Zone? |
No
|
Yes
|