DE vs NOW: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Deere & Company · Industrials
$703.12
-12.2% upside to fair value
Med Conviction
Grade C
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DE |
NOW |
| Current Price |
$703.12 |
$139.82 |
| Fair Value Estimate |
$616.99 |
$162.50 |
| Upside to Fair Value |
-12.2%
|
+16.2%
|
| Market Cap |
$189.8B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.1x
|
43.1x
|
| Price / Sales |
4.0x
|
9.8x
|
| Price / FCF |
49.1x
|
31.5x
|
| Revenue Growth YoY |
+7.0%
|
+24.0%
|
| Gross Margin |
35.7%
|
74.8%
|
| Operating Margin |
19.0%
|
11.4%
|
| Return on Equity |
18.1%
|
13.8%
|
| Dividend Yield |
0.92% |
0% |
| FCF Yield |
2.04%
|
3.17%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Deere & Company is a 1837-founded global manufacturer of agricultural, turf, and construction equipment organized across Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services, employing roughly 73,100 people under CEO John C. May. Business quality is high on franchise strength but currently strained by the large-agriculture cycle: TTM …
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
DE |
NOW |
| Zone Low |
$462.74 |
$121.88 |
| Zone High |
$524.44 |
$138.12 |
| In Buy Zone? |
No
|
No
|