DE vs MS: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Deere & Company · Industrials
$703.12
-12.2% upside to fair value
Med Conviction
Grade C
High Quality
VS
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MS has more upside to fair value
(+15.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DE |
MS |
| Current Price |
$703.12 |
$206.27 |
| Fair Value Estimate |
$616.99 |
$239.00 |
| Upside to Fair Value |
-12.2%
|
+15.9%
|
| Market Cap |
$189.8B |
$325.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.1x
|
23.5x
|
| Price / Sales |
4.0x
|
2.6x
|
| Price / FCF |
49.1x
|
—
|
| Revenue Growth YoY |
+7.0%
|
+22.4%
|
| Gross Margin |
35.7%
|
59.7%
|
| Operating Margin |
19.0%
|
20.7%
|
| Return on Equity |
18.1%
|
18.1%
|
| Dividend Yield |
0.92% |
2.01% |
| FCF Yield |
2.04%
|
—
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Deere & Company is a 1837-founded global manufacturer of agricultural, turf, and construction equipment organized across Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services, employing roughly 73,100 people under CEO John C. May. Business quality is high on franchise strength but currently strained by the large-agriculture cycle: TTM …
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
Accumulation Zones
| Metric |
DE |
MS |
| Zone Low |
$462.74 |
$179.25 |
| Zone High |
$524.44 |
$203.15 |
| In Buy Zone? |
No
|
No
|