DE vs KO: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-23.
Deere & Company · Industrials
$703.12
-12.2% upside to fair value
Med Conviction
Grade C
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(+15.5%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
DE |
KO |
| Current Price |
$703.12 |
$88.71 |
| Fair Value Estimate |
$616.99 |
$102.44 |
| Upside to Fair Value |
-12.2%
|
+15.5%
|
| Market Cap |
$189.8B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.1x
|
20.8x
|
| Price / Sales |
4.0x
|
7.6x
|
| Price / FCF |
49.1x
|
26.7x
|
| Revenue Growth YoY |
+7.0%
|
+6.7%
|
| Gross Margin |
35.7%
|
61.9%
|
| Operating Margin |
19.0%
|
29.6%
|
| Return on Equity |
18.1%
|
43.0%
|
| Dividend Yield |
0.92% |
2.37% |
| FCF Yield |
2.04%
|
3.75%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Deere & Company is a 1837-founded global manufacturer of agricultural, turf, and construction equipment organized across Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services, employing roughly 73,100 people under CEO John C. May. Business quality is high on franchise strength but currently strained by the large-agriculture cycle: TTM …
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
DE |
KO |
| Zone Low |
$462.74 |
$76.83 |
| Zone High |
$524.44 |
$87.07 |
| In Buy Zone? |
No
|
No
|