DE vs KO: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Deere & Company · Industrials
$589.24
-29.6% upside to fair value
Grade D
High Quality
VS
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
QuantHub Verdict
KO has more upside to fair value
(-9.9%).
KO trades at a lower forward P/E
(24.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
KO |
| Current Price |
$589.24 |
$79.39 |
| Fair Value Estimate |
$414.61 |
$71.54 |
| Upside to Fair Value |
-29.6%
|
-9.9%
|
| Market Cap |
$159.1B |
$341.6B |
| Forward P/E |
33.3x
|
24.9x
|
| EV / EBITDA |
18.8x
|
19.5x
|
| Price / Sales |
3.4x
|
6.9x
|
| Price / FCF |
42.2x
|
27.2x
|
| Revenue Growth YoY |
+6.7%
|
+12.1%
|
| Gross Margin |
35.4%
|
61.7%
|
| Operating Margin |
18.4%
|
29.3%
|
| Return on Equity |
18.3%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.37%
|
3.68%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Deere & Company is a leading global manufacturer of agricultural, construction, and forestry machinery with a durable competitive moat anchored by its number one market share in large agricultural equipment and a dense dealer network. The company benefits from embedded precision agriculture technology that widens its competitive gap, particularly in North America where it holds 40 to 60 percent m…
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Accumulation Zones
| Metric |
DE |
KO |
| Zone Low |
$310.96 |
$53.66 |
| Zone High |
$352.42 |
$60.81 |
| In Buy Zone? |
No
|
No
|