DE vs GOOGL: Which Is the Better Buy?

Side-by-side comparison of Deere & Company and Alphabet Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-04.
Deere & Company Β· Industrials
$578.39
+22.4% upside to fair value
Grade C
VS
Alphabet Inc. Β· Communication Services
$341.68
+23.3% upside to fair value
Grade C High Quality
QuantHub Verdict
GOOGL has more upside to fair value (+23.3%). GOOGL trades at a lower forward P/E (31.2x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric DE GOOGL
Current Price $578.39 $341.68
Fair Value Estimate $708.19 $421.22
Upside to Fair Value +22.4% +23.3%
Market Cap $156.2B $4,133.3B
Forward P/E 32.5x 31.2x
EV / EBITDA 18.4x 23.1x
Price / Sales 3.4x 10.3x
Price / FCF 43.7x 56.4x
Revenue Growth YoY +16.3% +18.1%
Gross Margin 35.6% 59.7%
Operating Margin 18.5% 32.0%
Return on Equity 18.9% 35.0%
Dividend Yield 0% 0%
FCF Yield 2.29% 1.77%
Analyst Consensus Buy Strong Buy
Investment Thesis
DE β€” Deere & Company
Deere & Company is a leading manufacturer of agricultural, construction, and forestry machinery, with a strong position in production and precision agriculture, small agriculture and turf, and construction and forestry segments. The company benefits from a durable competitive moat driven by its brand, intangible assets, and switching costs, supported by a CEO with deep institutional knowledge and…
GOOGL β€” Alphabet Inc.
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant Google Services segment, Google Cloud, and Other Bets. The company benefits from a durable competitive moat driven by its dominant market shares in search, browser, and mobile OS, as well as significant infrastructure advantages in AI and cloud computing. Despite trading at a ver…
Accumulation Zones
Metric DE GOOGL
Zone Low $531.14 $315.92
Zone High $601.96 $358.04
In Buy Zone? Yes Yes
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