DE vs GOOG: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-13.
Deere & Company · Industrials
$596.74
-29.8% upside to fair value
Grade C
High Quality
VS
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(-17.2%).
GOOG trades at a lower forward P/E
(27.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
GOOG |
| Current Price |
$596.74 |
$355.03 |
| Fair Value Estimate |
$418.72 |
$294.10 |
| Upside to Fair Value |
-29.8%
|
-17.2%
|
| Market Cap |
$161.1B |
$4,320.1B |
| Forward P/E |
33.7x
|
27.0x
|
| EV / EBITDA |
19.0x
|
20.0x
|
| Price / Sales |
3.4x
|
10.2x
|
| Price / FCF |
42.8x
|
67.0x
|
| Revenue Growth YoY |
+6.7%
|
+21.8%
|
| Gross Margin |
35.4%
|
60.4%
|
| Operating Margin |
18.4%
|
32.7%
|
| Return on Equity |
18.3%
|
39.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.34%
|
1.49%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Deere & Company operates in the agricultural machinery sector, providing durable equipment critical to farming and construction industries. The business quality is high, supported by a strong 18.3% return on equity and solid gross and operating margins of 35.4% and 18.4%, respectively. However, the stock is currently overvalued, trading approximately 30% above its fair value estimate of $418.72, …
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Accumulation Zones
| Metric |
DE |
GOOG |
| Zone Low |
$314.04 |
$220.58 |
| Zone High |
$355.91 |
$249.99 |
| In Buy Zone? |
No
|
No
|