DE vs GOOG: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Deere & Company · Industrials
$578.39
+22.4% upside to fair value
Grade C
VS
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
QuantHub Verdict
DE has more upside to fair value
(+22.4%).
GOOG trades at a lower forward P/E
(31.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
GOOG |
| Current Price |
$578.39 |
$339.40 |
| Fair Value Estimate |
$708.19 |
$324.34 |
| Upside to Fair Value |
+22.4%
|
-4.4%
|
| Market Cap |
$156.2B |
$4,105.7B |
| Forward P/E |
32.5x
|
31.2x
|
| EV / EBITDA |
18.4x
|
23.1x
|
| Price / Sales |
3.4x
|
10.3x
|
| Price / FCF |
43.7x
|
56.4x
|
| Revenue Growth YoY |
+16.3%
|
+11.3%
|
| Gross Margin |
35.6%
|
59.7%
|
| Operating Margin |
18.5%
|
32.0%
|
| Return on Equity |
18.9%
|
35.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.29%
|
1.77%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Deere & Company is a leading manufacturer of agricultural, construction, and forestry machinery, with a strong position in production and precision agriculture, small agriculture and turf, and construction and forestry segments. The company benefits from a durable competitive moat driven by its brand, intangible assets, and switching costs, supported by a CEO with deep institutional knowledge and…
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Accumulation Zones
| Metric |
DE |
GOOG |
| Zone Low |
$531.14 |
$243.25 |
| Zone High |
$601.96 |
$275.69 |
| In Buy Zone? |
Yes
|
No
|