DE vs GOOG: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Deere & Company · Industrials
$589.24
-29.6% upside to fair value
Grade D
High Quality
VS
Alphabet Inc. · Communication Services
$367.46
-17.7% upside to fair value
Grade D
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(-17.7%).
GOOG trades at a lower forward P/E
(27.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
GOOG |
| Current Price |
$589.24 |
$367.46 |
| Fair Value Estimate |
$414.61 |
$302.41 |
| Upside to Fair Value |
-29.6%
|
-17.7%
|
| Market Cap |
$159.1B |
$4,444.4B |
| Forward P/E |
33.3x
|
27.8x
|
| EV / EBITDA |
18.8x
|
20.6x
|
| Price / Sales |
3.4x
|
10.5x
|
| Price / FCF |
42.2x
|
69.1x
|
| Revenue Growth YoY |
+6.7%
|
+21.8%
|
| Gross Margin |
35.4%
|
60.4%
|
| Operating Margin |
18.4%
|
32.7%
|
| Return on Equity |
18.3%
|
39.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.37%
|
1.45%
|
| Analyst Consensus |
Hold
|
Strong Buy
|
Investment Thesis
Deere & Company is a leading global manufacturer of agricultural, construction, and forestry machinery with a durable competitive moat anchored by its number one market share in large agricultural equipment and a dense dealer network. The company benefits from embedded precision agriculture technology that widens its competitive gap, particularly in North America where it holds 40 to 60 percent m…
Alphabet Inc. operates a dominant internet services business with strong moats in search, YouTube, Android, and cloud computing. The company benefits from a seasoned leadership team led by CEO Sundar Pichai and maintains high insider control through super-voting shares. Alphabet's revenue growth remains robust, with 21.8% year-over-year growth in the most recent quarter and earnings growth of 81.…
Accumulation Zones
| Metric |
DE |
GOOG |
| Zone Low |
$310.96 |
$226.81 |
| Zone High |
$352.42 |
$257.05 |
| In Buy Zone? |
No
|
No
|