DE vs GOOG: Which Is the Better Buy?
Side-by-side comparison of Deere & Company and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
Deere & Company · Industrials
$703.12
-12.2% upside to fair value
Med Conviction
Grade C
High Quality
VS
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
GOOG has more upside to fair value
(+15.8%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
DE |
GOOG |
| Current Price |
$703.12 |
$334.98 |
| Fair Value Estimate |
$616.99 |
$387.82 |
| Upside to Fair Value |
-12.2%
|
+15.8%
|
| Market Cap |
$189.8B |
$4,065.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
22.1x
|
12.7x
|
| Price / Sales |
4.0x
|
9.1x
|
| Price / FCF |
49.1x
|
76.4x
|
| Revenue Growth YoY |
+7.0%
|
+24.2%
|
| Gross Margin |
35.7%
|
60.9%
|
| Operating Margin |
19.0%
|
33.1%
|
| Return on Equity |
18.1%
|
50.8%
|
| Dividend Yield |
0.92% |
0.26% |
| FCF Yield |
2.04%
|
1.31%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Deere & Company is a 1837-founded global manufacturer of agricultural, turf, and construction equipment organized across Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services, employing roughly 73,100 people under CEO John C. May. Business quality is high on franchise strength but currently strained by the large-agriculture cycle: TTM …
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Accumulation Zones
| Metric |
DE |
GOOG |
| Zone Low |
$462.74 |
$290.87 |
| Zone High |
$524.44 |
$329.65 |
| In Buy Zone? |
No
|
No
|