CRM vs V: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-20.
Salesforce, Inc. · Technology
$182.14
+45.0% upside to fair value
Grade B
High Quality
VS
Visa Inc. · Financial Services
$304.36
+45.0% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
CRM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
V |
| Current Price |
$182.14 |
$304.36 |
| Fair Value Estimate |
$264.10 |
$441.32 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$173.0B |
$586.8B |
| Forward P/E |
22.8x
|
23.7x
|
| EV / EBITDA |
14.4x
|
22.3x
|
| Price / Sales |
4.2x
|
14.2x
|
| Price / FCF |
12.0x
|
25.6x
|
| Revenue Growth YoY |
+12.1%
|
+11.3%
|
| Gross Margin |
77.7%
|
81.08%
|
| Operating Margin |
21.5%
|
59.18%
|
| Return on Equity |
12.4%
|
54.22%
|
| Dividend Yield |
0% |
0.83% |
| FCF Yield |
8.33%
|
3.91%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Salesforce, Inc. is a leading enterprise software company specializing in cloud-based customer relationship management and enterprise applications. The company benefits from a durable competitive moat anchored by pioneering SaaS delivery, a large and growing customer base, and a diversified revenue mix with Service Cloud as the largest segment generating $9.05 billion in FY2025. Salesforce exhibi…
Visa is the world's dominant payment network with $40B in net revenue (FY2025), 50%+ net margins, and a capital-light toll-booth model processing $14.2T in annual payment volume across 257.5B transactions. The business compounds at 10-12% revenue CAGR with operating leverage pushing EPS growth to 12-15% over a cycle, funded by $21.6B in annual free cash flow against only $1.5B in capex. At 28.0x …
Accumulation Zones
| Metric |
CRM |
V |
| Zone Low |
$198.08 |
$330.99 |
| Zone High |
$224.49 |
$375.12 |
| In Buy Zone? |
Yes
|
Yes
|