CRM vs V: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Visa Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
Salesforce, Inc. · Technology
$181.22
+161.6% upside to fair value
High Conviction
Grade A-
VS
Visa Inc. · Financial Services
$304.36
+37.7% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
CRM has more upside to fair value
(+161.6%).
CRM trades at a lower forward P/E
(22.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
V |
| Current Price |
$181.22 |
$304.36 |
| Fair Value Estimate |
$474.00 |
$419.00 |
| Upside to Fair Value |
+161.6%
|
+37.7%
|
| Market Cap |
$169.8B |
$586.8B |
| Forward P/E |
22.7x
|
23.7x
|
| EV / EBITDA |
—
|
22.3x
|
| Price / Sales |
4.1x
|
14.2x
|
| Price / FCF |
11.8x
|
25.6x
|
| Revenue Growth YoY |
+9.2%
|
+11.3%
|
| Gross Margin |
77.7%
|
81.08%
|
| Operating Margin |
21.5%
|
59.18%
|
| Return on Equity |
12.4%
|
54.22%
|
| Dividend Yield |
— |
0.83% |
| FCF Yield |
8.5%
|
3.91%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Salesforce is the leading global provider of CRM software, offering a strong competitive moat through market dominance and high switching costs, complemented by acquisitions like Slack and Tableau, with excellent margins above 77% gross and robust free cash flow of $15.16 per share. Despite decelerating revenue growth at 9.2% YoY and negative earnings growth of -6.9%, the business remains high-qu…
Visa is the world's dominant payment network with $40B in net revenue (FY2025), 50%+ net margins, and a capital-light toll-booth model processing $14.2T in annual payment volume across 257.5B transactions. The business compounds at 10-12% revenue CAGR with operating leverage pushing EPS growth to 12-15% over a cycle, funded by $21.6B in annual free cash flow against only $1.5B in capex. At 28.0x …
Accumulation Zones
| Metric |
CRM |
V |
| Zone Low |
$356.00 |
$265.00 |
| Zone High |
$403.00 |
$300.00 |
| In Buy Zone? |
Yes
|
No
|