CRM vs UPS: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and United Parcel Service, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-08.
Salesforce, Inc. · Technology
$169.52
+45.0% upside to fair value
Grade A
High Quality
VS
United Parcel Service, Inc. · Industrials
$105.00
+12.9% upside to fair value
Grade B
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
UPS trades at a lower forward P/E
(17.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
UPS |
| Current Price |
$169.52 |
$105.00 |
| Fair Value Estimate |
$245.80 |
$118.53 |
| Upside to Fair Value |
+45.0%
|
+12.9%
|
| Market Cap |
$138.8B |
$89.2B |
| Forward P/E |
19.6x
|
17.0x
|
| EV / EBITDA |
12.3x
|
9.6x
|
| Price / Sales |
3.2x
|
1.0x
|
| Price / FCF |
9.5x
|
19.8x
|
| Revenue Growth YoY |
+13.3%
|
-1.6%
|
| Gross Margin |
77.6%
|
17.8%
|
| Operating Margin |
21.9%
|
8.5%
|
| Return on Equity |
14.9%
|
33.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
10.56%
|
5.06%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Salesforce, Inc. is a leading provider of cloud-based software applications primarily focused on customer relationship management (CRM). The company exhibits high business quality with a durable competitive moat supported by strong gross margins of 77.6%, solid operating margin of 21.9%, and a robust return on equity of 14.9%. Recent quarterly revenue growth of 13.3% and earnings growth of 36.7% …
United Parcel Service, Inc. operates as a global integrated freight and logistics company with a strong presence in U.S. domestic package delivery, international package services, and supply chain solutions. The company benefits from a durable competitive moat supported by its extensive network capabilities, premium service positioning, and strategic focus on higher-margin segments such as health…
Accumulation Zones
| Metric |
CRM |
UPS |
| Zone Low |
$184.35 |
$88.90 |
| Zone High |
$208.93 |
$100.75 |
| In Buy Zone? |
Yes
|
No
|