CRM vs UNH: Which Is the Better Buy?

Side-by-side comparison of Salesforce, Inc. and UnitedHealth Group Incorporated β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-16.
Salesforce, Inc. Β· Technology
$181.22
+161.6% upside to fair value
High Conviction Grade A-
VS
UnitedHealth Group Incorporated Β· Healthcare
$304.33
+41.3% upside to fair value
Med Conviction Grade B+
QuantHub Verdict
CRM has more upside to fair value (+161.6%). UNH trades at a lower forward P/E (15.1x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric CRM UNH
Current Price $181.22 $304.33
Fair Value Estimate $474.00 $430.00
Upside to Fair Value +161.6% +41.3%
Market Cap $169.8B $276.2B
Forward P/E 22.7x 15.1x
EV / EBITDA β€” 14.3x
Price / Sales 4.1x 0.6x
Price / FCF 11.8x 17.2x
Revenue Growth YoY +9.2% +11.8%
Gross Margin 77.7% 18.5%
Operating Margin 21.5% 4.2%
Return on Equity 12.4% 12.7%
Dividend Yield β€” 2.9%
FCF Yield 8.5% 5.82%
Analyst Consensus Strong Buy Buy
Investment Thesis
CRM β€” Salesforce, Inc.
Salesforce is the leading global provider of CRM software, offering a strong competitive moat through market dominance and high switching costs, complemented by acquisitions like Slack and Tableau, with excellent margins above 77% gross and robust free cash flow of $15.16 per share. Despite decelerating revenue growth at 9.2% YoY and negative earnings growth of -6.9%, the business remains high-qu…
UNH β€” UnitedHealth Group Incorporated
UnitedHealth Group is the world's largest diversified healthcare company, combining the dominant US health insurer UnitedHealthcare with the high-margin Optum services platform spanning care delivery, pharmacy benefits, and data analytics. The stock has fallen roughly 49% from its 2024 peak of $596, driven by elevated medical costs, DOJ antitrust scrutiny, CEO transitions (Brian Thompson's murder…
Accumulation Zones
Metric CRM UNH
Zone Low $356.00 $280.00
Zone High $403.00 $340.00
In Buy Zone? Yes Yes
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