CRM vs UNH: Which Is the Better Buy?

Side-by-side comparison of Salesforce, Inc. and UnitedHealth Group Incorporated โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-17.
Salesforce, Inc. ยท Technology
$169.52
+45.0% upside to fair value
Grade A High Quality
VS
UnitedHealth Group Incorporated ยท Healthcare
$423.38
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
CRM trades at a lower forward P/E (19.6x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric CRM UNH
Current Price $169.52 $423.38
Fair Value Estimate $245.80 $613.90
Upside to Fair Value +45.0% +45.0%
Market Cap $138.8B $384.5B
Forward P/E 19.6x 27.2x
EV / EBITDA 12.3x 13.8x
Price / Sales 3.2x 0.8x
Price / FCF 9.5x 19.6x
Revenue Growth YoY +13.3% +0.4%
Gross Margin 77.6% 18.8%
Operating Margin 21.9% 4.2%
Return on Equity 14.9% 12.4%
Dividend Yield 0% 0%
FCF Yield 10.56% 5.12%
Analyst Consensus Buy Strong Buy
Investment Thesis
CRM โ€” Salesforce, Inc.
Salesforce, Inc. is a leading provider of cloud-based software applications primarily focused on customer relationship management (CRM). The company exhibits high business quality with a durable competitive moat supported by strong gross margins of 77.6%, solid operating margin of 21.9%, and a robust return on equity of 14.9%. Recent quarterly revenue growth of 13.3% and earnings growth of 36.7% โ€ฆ
UNH โ€” UnitedHealth Group Incorporated
UnitedHealth Group Incorporated operates in the healthcare sector, specifically within medical and healthcare plans, providing a durable business model supported by a strong competitive moat and consistent earnings growth. The company currently trades at a price of $423.38 with a market cap of $359.873 billion, reflecting a valuation that is cheap relative to its five-year history, supported by aโ€ฆ
Accumulation Zones
Metric CRM UNH
Zone Low $184.35 $460.42
Zone High $208.93 $521.81
In Buy Zone? Yes Yes
โ† CRM Research    UNH Research โ†’    All Research