CRM vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
Salesforce, Inc. · Technology
$181.22
+161.6% upside to fair value
High Conviction
Grade A-
VS
Starbucks Corporation · Consumer Cyclical
$96.60
+19.0% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
CRM has more upside to fair value
(+161.6%).
CRM trades at a lower forward P/E
(22.7x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
CRM |
SBUX |
| Current Price |
$181.22 |
$96.60 |
| Fair Value Estimate |
$474.00 |
$115.00 |
| Upside to Fair Value |
+161.6%
|
+19.0%
|
| Market Cap |
$169.8B |
$110.1B |
| Forward P/E |
22.7x
|
42.2x
|
| EV / EBITDA |
—
|
22.5x
|
| Price / Sales |
4.1x
|
3.0x
|
| Price / FCF |
11.8x
|
45.1x
|
| Revenue Growth YoY |
+9.2%
|
+2.8%
|
| Gross Margin |
77.7%
|
24.2%
|
| Operating Margin |
21.5%
|
9.6%
|
| Return on Equity |
12.4%
|
-22.9%
|
| Dividend Yield |
— |
2.55% |
| FCF Yield |
8.5%
|
2.2%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Salesforce is the leading global provider of CRM software, offering a strong competitive moat through market dominance and high switching costs, complemented by acquisitions like Slack and Tableau, with excellent margins above 77% gross and robust free cash flow of $15.16 per share. Despite decelerating revenue growth at 9.2% YoY and negative earnings growth of -6.9%, the business remains high-qu…
Starbucks is the world's largest specialty coffee retailer with over 39,000 stores across 86 markets, generating $37.2B in annual revenue. Under CEO Brian Niccol, now 19 months into his tenure after joining from Chipotle in September 2024, the company is executing the Back to Starbucks operational turnaround focused on service speed, menu simplification, and store experience reinvention. At P/S 2…
Accumulation Zones
| Metric |
CRM |
SBUX |
| Zone Low |
$356.00 |
$88.00 |
| Zone High |
$403.00 |
$98.00 |
| In Buy Zone? |
Yes
|
Yes
|