CRM vs SBUX: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
SBUX has more upside to fair value
(+12.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
CRM |
SBUX |
| Current Price |
$236.42 |
$96.67 |
| Fair Value Estimate |
$263.88 |
$108.52 |
| Upside to Fair Value |
+11.6%
|
+12.3%
|
| Market Cap |
$193.6B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.4x
|
22.0x
|
| Price / Sales |
4.4x
|
2.9x
|
| Price / FCF |
12.8x
|
30.4x
|
| Revenue Growth YoY |
+10.8%
|
-1.4%
|
| Gross Margin |
77.3%
|
31.7%
|
| Operating Margin |
21.4%
|
9.4%
|
| Return on Equity |
20.2%
|
-24.3%
|
| Dividend Yield |
0.73% |
2.57% |
| FCF Yield |
7.82%
|
3.29%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
CRM |
SBUX |
| Zone Low |
$197.91 |
$81.39 |
| Zone High |
$224.30 |
$92.24 |
| In Buy Zone? |
No
|
No
|