CRM vs RTX: Which Is the Better Buy?

Side-by-side comparison of Salesforce, Inc. and RTX Corporation β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-07-08.
Salesforce, Inc. Β· Technology
$169.52
+45.0% upside to fair value
Grade A High Quality
VS
RTX Corporation Β· Industrials
$185.60
-25.2% upside to fair value
Grade D
QuantHub Verdict
CRM has more upside to fair value (+45.0%). CRM trades at a lower forward P/E (19.6x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric CRM RTX
Current Price $169.52 $185.60
Fair Value Estimate $245.80 $138.81
Upside to Fair Value +45.0% -25.2%
Market Cap $138.8B $249.9B
Forward P/E 19.6x 34.3x
EV / EBITDA 12.3x 18.3x
Price / Sales 3.2x 2.8x
Price / FCF 9.5x 29.9x
Revenue Growth YoY +13.3% +8.7%
Gross Margin 77.6% 20.2%
Operating Margin 21.9% 10.9%
Return on Equity 14.9% 11.2%
Dividend Yield 0% 0%
FCF Yield 10.56% 3.34%
Analyst Consensus Buy Buy
Investment Thesis
CRM β€” Salesforce, Inc.
Salesforce, Inc. is a leading provider of cloud-based software applications primarily focused on customer relationship management (CRM). The company exhibits high business quality with a durable competitive moat supported by strong gross margins of 77.6%, solid operating margin of 21.9%, and a robust return on equity of 14.9%. Recent quarterly revenue growth of 13.3% and earnings growth of 36.7% …
RTX β€” RTX Corporation
RTX Corporation is a leading aerospace and defense company with a strong competitive moat driven by scale and an installed base in commercial aerospace via Pratt & Whitney and Collins Aerospace, and defense through Raytheon. The company benefits from a large multi-year backlog of approximately $270 billion supporting steady cash flow and mid-single-digit organic growth. Despite solid revenue grow…
Accumulation Zones
Metric CRM RTX
Zone Low $184.35 $104.11
Zone High $208.93 $117.99
In Buy Zone? Yes No
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