CRM vs PFE: Which Is the Better Buy?

Side-by-side comparison of Salesforce, Inc. and Pfizer Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-05.
Salesforce, Inc. · Technology
$182.14
+45.0% upside to fair value
Grade B High Quality
VS
Pfizer Inc. · Healthcare
$26.33
+28.6% upside to fair value
Grade B
QuantHub Verdict
CRM has more upside to fair value (+45.0%). PFE trades at a lower forward P/E (19.3x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric CRM PFE
Current Price $182.14 $26.33
Fair Value Estimate $264.10 $33.85
Upside to Fair Value +45.0% +28.6%
Market Cap $173.0B $149.8B
Forward P/E 22.8x 19.3x
EV / EBITDA 14.4x 12.9x
Price / Sales 4.2x 2.4x
Price / FCF 12.0x 16.5x
Revenue Growth YoY +12.1% -1.2%
Gross Margin 77.7% 70.3%
Operating Margin 21.5% 24.7%
Return on Equity 12.4% 8.7%
Dividend Yield 0% 0%
FCF Yield 8.33% 6.06%
Analyst Consensus Buy Hold
Investment Thesis
CRM — Salesforce, Inc.
Salesforce, Inc. is a leading enterprise software company specializing in cloud-based customer relationship management and enterprise applications. The company benefits from a durable competitive moat anchored by pioneering SaaS delivery, a large and growing customer base, and a diversified revenue mix with Service Cloud as the largest segment generating $9.05 billion in FY2025. Salesforce exhibi…
PFE — Pfizer Inc.
Pfizer Inc. is a leading global pharmaceutical company specializing in drug manufacturing with a strong presence in vaccines, oncology, and primary care. The company benefits from a seasoned leadership team under CEO Albert Bourla, who has driven a strategic transformation focusing on science-driven innovation and portfolio optimization. Despite a high gross margin of 70.3% and solid operating ma…
Accumulation Zones
Metric CRM PFE
Zone Low $198.08 $25.39
Zone High $224.49 $28.77
In Buy Zone? Yes Yes
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