CRM vs PANW: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Palo Alto Networks, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Palo Alto Networks, Inc. · Technology
$374.74
-5.2% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
CRM has more upside to fair value
(+11.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
CRM |
PANW |
| Current Price |
$236.42 |
$374.74 |
| Fair Value Estimate |
$263.88 |
$355.11 |
| Upside to Fair Value |
+11.6%
|
-5.2%
|
| Market Cap |
$193.6B |
$305.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.4x
|
569.8x
|
| Price / Sales |
4.4x
|
26.6x
|
| Price / FCF |
12.8x
|
64.0x
|
| Revenue Growth YoY |
+10.8%
|
+34.4%
|
| Gross Margin |
77.3%
|
70.4%
|
| Operating Margin |
21.4%
|
6.1%
|
| Return on Equity |
20.2%
|
1.7%
|
| Dividend Yield |
0.73% |
0% |
| FCF Yield |
7.82%
|
1.56%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Palo Alto Networks is a global cybersecurity leader built around next-generation firewalls, the Panorama management platform, and a broad subscription portfolio spanning threat prevention, cloud security, secure access, and security analytics, sold to medium and large enterprises, service providers, and governments through direct and channel distribution. The business quality is genuinely high on…
Accumulation Zones
| Metric |
CRM |
PANW |
| Zone Low |
$197.91 |
$266.33 |
| Zone High |
$224.30 |
$301.84 |
| In Buy Zone? |
No
|
No
|