CRM vs NOW: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
CRM |
NOW |
| Current Price |
$236.42 |
$139.82 |
| Fair Value Estimate |
$263.88 |
$162.50 |
| Upside to Fair Value |
+11.6%
|
+16.2%
|
| Market Cap |
$193.6B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.4x
|
43.1x
|
| Price / Sales |
4.4x
|
9.8x
|
| Price / FCF |
12.8x
|
31.5x
|
| Revenue Growth YoY |
+10.8%
|
+24.0%
|
| Gross Margin |
77.3%
|
74.8%
|
| Operating Margin |
21.4%
|
11.4%
|
| Return on Equity |
20.2%
|
13.8%
|
| Dividend Yield |
0.73% |
0% |
| FCF Yield |
7.82%
|
3.17%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
CRM |
NOW |
| Zone Low |
$197.91 |
$121.88 |
| Zone High |
$224.30 |
$138.12 |
| In Buy Zone? |
No
|
No
|