CRM vs MAR: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
Salesforce, Inc. · Technology
$182.14
+45.0% upside to fair value
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
CRM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
MAR |
| Current Price |
$182.14 |
$359.06 |
| Fair Value Estimate |
$264.10 |
$197.48 |
| Upside to Fair Value |
+45.0%
|
-45.0%
|
| Market Cap |
$173.0B |
$95.2B |
| Forward P/E |
22.8x
|
37.7x
|
| EV / EBITDA |
14.4x
|
29.5x
|
| Price / Sales |
4.2x
|
4.4x
|
| Price / FCF |
12.0x
|
29.3x
|
| Revenue Growth YoY |
+12.1%
|
-71.1%
|
| Gross Margin |
77.7%
|
6.0%
|
| Operating Margin |
21.5%
|
19.6%
|
| Return on Equity |
12.4%
|
-78.5%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
8.33%
|
3.41%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Salesforce, Inc. is a leading enterprise software company specializing in cloud-based customer relationship management and enterprise applications. The company benefits from a durable competitive moat anchored by pioneering SaaS delivery, a large and growing customer base, and a diversified revenue mix with Service Cloud as the largest segment generating $9.05 billion in FY2025. Salesforce exhibi…
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
| Metric |
CRM |
MAR |
| Zone Low |
$198.08 |
$148.11 |
| Zone High |
$224.49 |
$167.86 |
| In Buy Zone? |
Yes
|
No
|