CRM vs MAR: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
CRM |
MAR |
| Current Price |
$236.42 |
$334.97 |
| Fair Value Estimate |
$263.88 |
$403.81 |
| Upside to Fair Value |
+11.6%
|
+20.6%
|
| Market Cap |
$193.6B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.4x
|
22.2x
|
| Price / Sales |
4.4x
|
3.2x
|
| Price / FCF |
12.8x
|
28.7x
|
| Revenue Growth YoY |
+10.8%
|
+4.8%
|
| Gross Margin |
77.3%
|
20.2%
|
| Operating Margin |
21.4%
|
15.8%
|
| Return on Equity |
20.2%
|
-66.7%
|
| Dividend Yield |
0.73% |
0.84% |
| FCF Yield |
7.82%
|
3.48%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
CRM |
MAR |
| Zone Low |
$197.91 |
$302.86 |
| Zone High |
$224.30 |
$343.24 |
| In Buy Zone? |
No
|
Yes
|