CRM vs MAR: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
Salesforce, Inc. · Technology
$169.52
+45.0% upside to fair value
Grade A
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
CRM |
MAR |
| Current Price |
$169.52 |
$366.24 |
| Fair Value Estimate |
$245.80 |
$353.64 |
| Upside to Fair Value |
+45.0%
|
-3.4%
|
| Market Cap |
$138.8B |
$96.6B |
| Forward P/E |
19.6x
|
—
|
| EV / EBITDA |
12.3x
|
23.8x
|
| Price / Sales |
3.2x
|
3.7x
|
| Price / FCF |
9.5x
|
31.6x
|
| Revenue Growth YoY |
+13.3%
|
+6.2%
|
| Gross Margin |
77.6%
|
21.4%
|
| Operating Margin |
21.9%
|
16.0%
|
| Return on Equity |
14.9%
|
-74.1%
|
| Dividend Yield |
0% |
0.75% |
| FCF Yield |
10.56%
|
3.17%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Salesforce, Inc. is a leading provider of cloud-based software applications primarily focused on customer relationship management (CRM). The company exhibits high business quality with a durable competitive moat supported by strong gross margins of 77.6%, solid operating margin of 21.9%, and a robust return on equity of 14.9%. Recent quarterly revenue growth of 13.3% and earnings growth of 36.7% …
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
| Metric |
CRM |
MAR |
| Zone Low |
$184.35 |
$265.23 |
| Zone High |
$208.93 |
$300.59 |
| In Buy Zone? |
Yes
|
No
|