CRM vs MA: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Mastercard Incorporated — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-13.
Salesforce, Inc. · Technology
$182.14
+45.0% upside to fair value
Grade B
High Quality
VS
Mastercard Incorporated · Financial Services
$499.81
+5.0% upside to fair value
Grade B+
High Quality
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
CRM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
MA |
| Current Price |
$182.14 |
$499.81 |
| Fair Value Estimate |
$264.10 |
$525.00 |
| Upside to Fair Value |
+45.0%
|
+5.0%
|
| Market Cap |
$173.0B |
$441.6B |
| Forward P/E |
22.8x
|
28.6x
|
| EV / EBITDA |
14.4x
|
21.3x
|
| Price / Sales |
4.2x
|
13.0x
|
| Price / FCF |
12.0x
|
24.9x
|
| Revenue Growth YoY |
+12.1%
|
+15.8%
|
| Gross Margin |
77.7%
|
83.0%
|
| Operating Margin |
21.5%
|
59.4%
|
| Return on Equity |
12.4%
|
206.1%
|
| Dividend Yield |
0% |
0.6% |
| FCF Yield |
8.33%
|
4.01%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Salesforce, Inc. is a leading enterprise software company specializing in cloud-based customer relationship management and enterprise applications. The company benefits from a durable competitive moat anchored by pioneering SaaS delivery, a large and growing customer base, and a diversified revenue mix with Service Cloud as the largest segment generating $9.05 billion in FY2025. Salesforce exhibi…
Mastercard is one of two global payment network duopolists alongside Visa, with structurally high margins (83% gross, 59% operating, 46% net), powerful network effects, and durable secular tailwinds from the ongoing cash-to-card and card-to-digital migration. Q1 2026 results reported April 30 showed revenue of $8.40 billion (+15.8% YoY) and EPS of $4.35 (+20.8% YoY), driven by continued cross-bor…
Accumulation Zones
| Metric |
CRM |
MA |
| Zone Low |
$198.08 |
$393.75 |
| Zone High |
$224.49 |
$446.25 |
| In Buy Zone? |
Yes
|
No
|