CRM vs LULU: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Lululemon Athletica Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Lululemon Athletica Inc. · Consumer Cyclical
$98.06
+1.5% upside to fair value
Low Conviction
Grade C
QuantHub Verdict
CRM has more upside to fair value
(+11.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
LULU |
| Current Price |
$236.42 |
$98.06 |
| Fair Value Estimate |
$263.88 |
$99.50 |
| Upside to Fair Value |
+11.6%
|
+1.5%
|
| Market Cap |
$193.6B |
$11.1B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.4x
|
4.6x
|
| Price / Sales |
4.4x
|
1.0x
|
| Price / FCF |
12.8x
|
8.2x
|
| Revenue Growth YoY |
+10.8%
|
-4.3%
|
| Gross Margin |
77.3%
|
56.1%
|
| Operating Margin |
21.4%
|
17.8%
|
| Return on Equity |
20.2%
|
29.7%
|
| Dividend Yield |
0.73% |
0% |
| FCF Yield |
7.82%
|
12.24%
|
| Analyst Consensus |
Buy
|
Sell
|
Investment Thesis
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Lululemon Athletica designs and retails premium athletic apparel and accessories through company-owned stores and direct-to-consumer channels, with roughly 39,000 employees and a brand built on technical fabrics and community-led fitness positioning. The business still earns high returns on equity of 29.7% and generates $12.00 of free cash flow per share on $97.70 of revenue per share, with TTM g…
Accumulation Zones
| Metric |
CRM |
LULU |
| Zone Low |
$197.91 |
$74.62 |
| Zone High |
$224.30 |
$84.58 |
| In Buy Zone? |
No
|
No
|