CRM vs INTU: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
INTU |
| Current Price |
$236.42 |
$277.13 |
| Fair Value Estimate |
$263.88 |
$347.25 |
| Upside to Fair Value |
+11.6%
|
+25.3%
|
| Market Cap |
$193.6B |
$75.8B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.4x
|
11.0x
|
| Price / Sales |
4.4x
|
3.5x
|
| Price / FCF |
12.8x
|
8.8x
|
| Revenue Growth YoY |
+10.8%
|
+13.7%
|
| Gross Margin |
77.3%
|
80.9%
|
| Operating Margin |
21.4%
|
28.8%
|
| Return on Equity |
20.2%
|
23.4%
|
| Dividend Yield |
0.73% |
1.73% |
| FCF Yield |
7.82%
|
11.43%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
Accumulation Zones
| Metric |
CRM |
INTU |
| Zone Low |
$197.91 |
$260.44 |
| Zone High |
$224.30 |
$295.16 |
| In Buy Zone? |
No
|
Yes
|