CRM vs INTU: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-20.
Salesforce, Inc. · Technology
$182.14
+45.0% upside to fair value
Grade B
High Quality
VS
Intuit Inc. · Technology
$396.57
+45.0% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
INTU trades at a lower forward P/E
(19.5x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
INTU |
| Current Price |
$182.14 |
$396.57 |
| Fair Value Estimate |
$264.10 |
$575.03 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$173.0B |
$110.4B |
| Forward P/E |
22.8x
|
19.5x
|
| EV / EBITDA |
14.4x
|
19.0x
|
| Price / Sales |
4.2x
|
5.9x
|
| Price / FCF |
12.0x
|
18.1x
|
| Revenue Growth YoY |
+12.1%
|
+15.6%
|
| Gross Margin |
77.7%
|
80.8%
|
| Operating Margin |
21.5%
|
26.1%
|
| Return on Equity |
12.4%
|
19.6%
|
| Dividend Yield |
0% |
1.17% |
| FCF Yield |
8.33%
|
5.51%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Salesforce, Inc. is a leading enterprise software company specializing in cloud-based customer relationship management and enterprise applications. The company benefits from a durable competitive moat anchored by pioneering SaaS delivery, a large and growing customer base, and a diversified revenue mix with Service Cloud as the largest segment generating $9.05 billion in FY2025. Salesforce exhibi…
Intuit is a near-monopoly financial operating system for 60+ million American households and small businesses. TurboTax handles 40%+ of US e-filed returns; QuickBooks is so deeply embedded in SMB workflows it has become the default accounting standard. The stock has fallen 51% from its 2025 high as markets price in AI disruption that has not materialized at scale and may not, since tax complexity…
Accumulation Zones
| Metric |
CRM |
INTU |
| Zone Low |
$198.08 |
$431.27 |
| Zone High |
$224.49 |
$488.78 |
| In Buy Zone? |
Yes
|
Yes
|