CRM vs HON: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Honeywell International Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
Salesforce, Inc. · Technology
$181.22
+161.6% upside to fair value
High Conviction
Grade A-
VS
Honeywell International Inc. · Industrials
$235.04
-9.9% upside to fair value
Med Conviction
Grade B
QuantHub Verdict
CRM has more upside to fair value
(+161.6%).
HON trades at a lower forward P/E
(22.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
HON |
| Current Price |
$181.22 |
$235.04 |
| Fair Value Estimate |
$474.00 |
$211.73 |
| Upside to Fair Value |
+161.6%
|
-9.9%
|
| Market Cap |
$169.8B |
$149.4B |
| Forward P/E |
22.7x
|
22.3x
|
| EV / EBITDA |
—
|
16.9x
|
| Price / Sales |
4.1x
|
4.0x
|
| Price / FCF |
11.8x
|
27.7x
|
| Revenue Growth YoY |
+9.2%
|
-2.7%
|
| Gross Margin |
77.7%
|
36.9%
|
| Operating Margin |
21.5%
|
17.7%
|
| Return on Equity |
12.4%
|
33.28%
|
| Dividend Yield |
— |
1.92% |
| FCF Yield |
8.5%
|
3.61%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Salesforce is the leading global provider of CRM software, offering a strong competitive moat through market dominance and high switching costs, complemented by acquisitions like Slack and Tableau, with excellent margins above 77% gross and robust free cash flow of $15.16 per share. Despite decelerating revenue growth at 9.2% YoY and negative earnings growth of -6.9%, the business remains high-qu…
Honeywell is a diversified industrial conglomerate in the final stages of a transformative three-way separation into Honeywell Aerospace, Solstice Advanced Materials, and a retained Automation entity, targeting Q3 2026 completion. The business generated 33% ROE and $5.4B in free cash flow on $37.4B revenue in FY2025, supported by a record $37B backlog with 23% organic order growth in Q4. At $235 …
Accumulation Zones
| Metric |
CRM |
HON |
| Zone Low |
$356.00 |
$158.80 |
| Zone High |
$403.00 |
$179.97 |
| In Buy Zone? |
Yes
|
No
|