CRM vs HON: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Honeywell International Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-25.
Salesforce, Inc. · Technology
$182.14
+45.0% upside to fair value
Grade B
High Quality
VS
Honeywell International Inc. · Industrials
$213.17
-14.5% upside to fair value
Grade D
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
CRM trades at a lower forward P/E
(22.8x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
HON |
| Current Price |
$182.14 |
$213.17 |
| Fair Value Estimate |
$264.10 |
$182.35 |
| Upside to Fair Value |
+45.0%
|
-14.5%
|
| Market Cap |
$173.0B |
$135.1B |
| Forward P/E |
22.8x
|
33.0x
|
| EV / EBITDA |
14.4x
|
23.9x
|
| Price / Sales |
4.2x
|
3.7x
|
| Price / FCF |
12.0x
|
32.4x
|
| Revenue Growth YoY |
+12.1%
|
-6.9%
|
| Gross Margin |
77.7%
|
36.9%
|
| Operating Margin |
21.5%
|
14.9%
|
| Return on Equity |
12.4%
|
23.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
8.33%
|
3.09%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Salesforce, Inc. is a leading enterprise software company specializing in cloud-based customer relationship management and enterprise applications. The company benefits from a durable competitive moat anchored by pioneering SaaS delivery, a large and growing customer base, and a diversified revenue mix with Service Cloud as the largest segment generating $9.05 billion in FY2025. Salesforce exhibi…
Honeywell International Inc. is a diversified industrial conglomerate operating across Aerospace Technologies, Building Automation, Process Automation and Technology, and Safety and Productivity Solutions. The company benefits from a strong leadership team with deep internal experience and a history of strategic acquisitions that have expanded its portfolio into high-growth areas such as aerospac…
Accumulation Zones
| Metric |
CRM |
HON |
| Zone Low |
$198.08 |
$136.76 |
| Zone High |
$224.49 |
$155.00 |
| In Buy Zone? |
Yes
|
No
|