CRM vs HON: Which Is the Better Buy?
Side-by-side comparison of Salesforce, Inc. and Honeywell International Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-26.
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
VS
Honeywell International Inc. · Industrials
$212.55
-8.5% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
CRM has more upside to fair value
(+11.6%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
CRM |
HON |
| Current Price |
$236.42 |
$212.55 |
| Fair Value Estimate |
$263.88 |
$194.50 |
| Upside to Fair Value |
+11.6%
|
-8.5%
|
| Market Cap |
$193.6B |
$67.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
14.4x
|
7.4x
|
| Price / Sales |
4.4x
|
1.9x
|
| Price / FCF |
12.8x
|
16.4x
|
| Revenue Growth YoY |
+10.8%
|
-6.1%
|
| Gross Margin |
77.3%
|
36.6%
|
| Operating Margin |
21.4%
|
14.1%
|
| Return on Equity |
20.2%
|
41.7%
|
| Dividend Yield |
0.73% |
2.09% |
| FCF Yield |
7.82%
|
6.11%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Honeywell International Inc. is a 101,000-employee diversified industrial technology and manufacturing conglomerate, led by CEO Vimal Kapur, spanning Aerospace, Building Technologies, Performance Materials and Technologies, and Safety and Productivity Solutions. Business quality is solid but not exceptional: the company carries a durable intangible-asset and switching-cost moat in aerospace avion…
Accumulation Zones
| Metric |
CRM |
HON |
| Zone Low |
$197.91 |
$145.88 |
| Zone High |
$224.30 |
$165.32 |
| In Buy Zone? |
No
|
No
|