COST vs XOM: Which Is the Better Buy?

Side-by-side comparison of Costco Wholesale Corporation and Exxon Mobil Corporation โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-11.
Costco Wholesale Corporation ยท Consumer Defensive
$1,002.88
-35.4% upside to fair value
Grade C High Quality
VS
Exxon Mobil Corporation ยท Energy
$152.30
-33.0% upside to fair value
Med Conviction Grade C+
QuantHub Verdict
XOM has more upside to fair value (-33.0%). XOM trades at a lower forward P/E (17.5x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric COST XOM
Current Price $1,002.88 $152.30
Fair Value Estimate $648.03 $102.00
Upside to Fair Value -35.4% -33.0%
Market Cap $444.9B $634.6B
Forward P/E 52.1x 17.5x
EV / EBITDA 31.0x 9.8x
Price / Sales 1.6x 2.0x
Price / FCF 49.0x 26.9x
Revenue Growth YoY +3.4% -4.5%
Gross Margin 12.9% 21.7%
Operating Margin 3.8% 10.5%
Return on Equity 28.8% 11.1%
Dividend Yield 0% 2.65%
FCF Yield 2.04% 3.72%
Analyst Consensus Strong Buy Buy
Investment Thesis
COST โ€” Costco Wholesale Corporation
Costco Wholesale Corporation operates a global membership-based warehouse club model with over 900 warehouses across 14 countries, generating $254 billion in fiscal 2024 revenue. The company benefits from a durable competitive moat driven by scale advantages, a loyal membership base with high renewal rates, and superior employee retention through better wages and benefits. Despite steady revenue โ€ฆ
XOM โ€” Exxon Mobil Corporation
Exxon Mobil is a world-class integrated energy supermajor with unmatched Permian Basin scale following the Pioneer Natural Resources acquisition, a high-margin Guyana growth engine, and disciplined capital allocation. However, the stock remains significantly overvalued relative to its own 5-year history on every key metric. At $152, XOM trades at roughly 22x trailing earnings, 1.96x sales, and 27โ€ฆ
Accumulation Zones
Metric COST XOM
Zone Low $486.02 $77.00
Zone High $550.83 $92.00
In Buy Zone? No No
โ† COST Research    XOM Research โ†’    All Research