COST vs PFE: Which Is the Better Buy?

Side-by-side comparison of Costco Wholesale Corporation and Pfizer Inc. β€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-05-05.
Costco Wholesale Corporation Β· Consumer Defensive
$999.89
-20.7% upside to fair value
Grade D High Quality
VS
Pfizer Inc. Β· Healthcare
$26.33
+28.6% upside to fair value
Grade B
QuantHub Verdict
PFE has more upside to fair value (+28.6%). PFE trades at a lower forward P/E (19.3x). These are model outputs β€” not personalized investment advice. See all research β†’
Valuation & Fundamentals
Metric COST PFE
Current Price $999.89 $26.33
Fair Value Estimate $793.02 $33.85
Upside to Fair Value -20.7% +28.6%
Market Cap $443.6B $149.8B
Forward P/E 51.9x 19.3x
EV / EBITDA 30.9x 12.9x
Price / Sales 1.6x 2.4x
Price / FCF 48.8x 16.5x
Revenue Growth YoY +9.2% -1.2%
Gross Margin 12.9% 70.3%
Operating Margin 3.8% 24.7%
Return on Equity 28.8% 8.7%
Dividend Yield 0% 0%
FCF Yield 2.05% 6.06%
Analyst Consensus Buy Hold
Investment Thesis
COST β€” Costco Wholesale Corporation
Costco Wholesale Corporation operates a global membership-based warehouse club model that leverages scale, low costs, and superior employee retention to deliver consistent revenue and earnings growth. The company reported $269.9 billion in net sales for fiscal 2025 with an 8% year-over-year increase, driven by strong segments in Foods and Sundries and membership fees exceeding $5.65 billion in th…
PFE β€” Pfizer Inc.
Pfizer Inc. is a leading global pharmaceutical company specializing in drug manufacturing with a strong presence in vaccines, oncology, and primary care. The company benefits from a seasoned leadership team under CEO Albert Bourla, who has driven a strategic transformation focusing on science-driven innovation and portfolio optimization. Despite a high gross margin of 70.3% and solid operating ma…
Accumulation Zones
Metric COST PFE
Zone Low $594.76 $25.39
Zone High $674.07 $28.77
In Buy Zone? No Yes
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