COST vs META: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and Meta Platforms, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-29.
Costco Wholesale Corporation · Consumer Defensive
$999.89
-20.7% upside to fair value
Grade D
High Quality
VS
Meta Platforms, Inc. · Communication Services
$671.34
+36.4% upside to fair value
Grade B
High Quality
QuantHub Verdict
META has more upside to fair value
(+36.4%).
META trades at a lower forward P/E
(28.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
COST |
META |
| Current Price |
$999.89 |
$671.34 |
| Fair Value Estimate |
$793.02 |
$916.00 |
| Upside to Fair Value |
-20.7%
|
+36.4%
|
| Market Cap |
$443.6B |
$1,698.2B |
| Forward P/E |
51.9x
|
28.0x
|
| EV / EBITDA |
30.9x
|
16.5x
|
| Price / Sales |
1.6x
|
8.4x
|
| Price / FCF |
48.8x
|
36.8x
|
| Revenue Growth YoY |
+9.2%
|
+23.8%
|
| Gross Margin |
12.9%
|
82.0%
|
| Operating Margin |
3.8%
|
41.4%
|
| Return on Equity |
28.8%
|
30.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.05%
|
2.72%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Costco Wholesale Corporation operates a global membership-based warehouse club model that leverages scale, low costs, and superior employee retention to deliver consistent revenue and earnings growth. The company reported $269.9 billion in net sales for fiscal 2025 with an 8% year-over-year increase, driven by strong segments in Foods and Sundries and membership fees exceeding $5.65 billion in th…
Meta Platforms, Inc. operates a leading global social media and technology platform primarily through its Family of Apps segment, which generates over 98% of its $201 billion 2025 revenue, driven by strong advertising growth. The company maintains a high-quality business with a durable competitive moat supported by network effects, brand strength, and intangible assets, reflected in a 30.6% retur…
Accumulation Zones
| Metric |
COST |
META |
| Zone Low |
$594.76 |
$687.00 |
| Zone High |
$674.07 |
$778.60 |
| In Buy Zone? |
No
|
Yes
|