COST vs MA: Which Is the Better Buy?

Side-by-side comparison of Costco Wholesale Corporation and Mastercard Incorporated โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-11.
Costco Wholesale Corporation ยท Consumer Defensive
$1,002.88
-35.4% upside to fair value
Grade C High Quality
VS
Mastercard Incorporated ยท Financial Services
$498.66
+22.3% upside to fair value
High Conviction Grade A-
QuantHub Verdict
MA has more upside to fair value (+22.3%). MA trades at a lower forward P/E (25.5x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric COST MA
Current Price $1,002.88 $498.66
Fair Value Estimate $648.03 $610.00
Upside to Fair Value -35.4% +22.3%
Market Cap $444.9B $445.0B
Forward P/E 52.1x 25.5x
EV / EBITDA 31.0x 22.4x
Price / Sales 1.6x 13.6x
Price / FCF 49.0x 26.0x
Revenue Growth YoY +3.4% +16.4%
Gross Margin 12.9% 83.4%
Operating Margin 3.8% 59.2%
Return on Equity 28.8% 198.4%
Dividend Yield 0% 0.65%
FCF Yield 2.04% 3.84%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
COST โ€” Costco Wholesale Corporation
Costco Wholesale Corporation operates a global membership-based warehouse club model with over 900 warehouses across 14 countries, generating $254 billion in fiscal 2024 revenue. The company benefits from a durable competitive moat driven by scale advantages, a loyal membership base with high renewal rates, and superior employee retention through better wages and benefits. Despite steady revenue โ€ฆ
MA โ€” Mastercard Incorporated
Mastercard operates one of the world's two dominant payment networks, processing over $9 trillion in gross dollar volume annually across 220+ countries. The business generates 83% gross margins and 46% net margins with zero credit risk because Mastercard never lends money, only collecting tolls on every transaction. Value-Added Services (analytics, fraud prevention, cybersecurity) now comprise 41โ€ฆ
Accumulation Zones
Metric COST MA
Zone Low $486.02 $460.00
Zone High $550.83 $515.00
In Buy Zone? No Yes
โ† COST Research    MA Research โ†’    All Research