COST vs JPM: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
Costco Wholesale Corporation · Consumer Defensive
$1,002.88
-35.4% upside to fair value
Grade C
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$309.87
-6.4% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
JPM has more upside to fair value
(-6.4%).
JPM trades at a lower forward P/E
(14.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
COST |
JPM |
| Current Price |
$1,002.88 |
$309.87 |
| Fair Value Estimate |
$648.03 |
$290.00 |
| Upside to Fair Value |
-35.4%
|
-6.4%
|
| Market Cap |
$444.9B |
$835.7B |
| Forward P/E |
52.1x
|
14.3x
|
| EV / EBITDA |
31.0x
|
17.6x
|
| Price / Sales |
1.6x
|
3.0x
|
| Price / FCF |
49.0x
|
—
|
| Revenue Growth YoY |
+3.4%
|
+3.3%
|
| Gross Margin |
12.9%
|
59.99%
|
| Operating Margin |
3.8%
|
25.9%
|
| Return on Equity |
28.8%
|
15.95%
|
| Dividend Yield |
0% |
1.9% |
| FCF Yield |
2.04%
|
—
|
| Analyst Consensus |
Strong Buy
|
Overweight
|
Investment Thesis
Costco Wholesale Corporation operates a global membership-based warehouse club model with over 900 warehouses across 14 countries, generating $254 billion in fiscal 2024 revenue. The company benefits from a durable competitive moat driven by scale advantages, a loyal membership base with high renewal rates, and superior employee retention through better wages and benefits. Despite steady revenue …
JPMorgan Chase is the largest U.S. bank by assets ($4.4T) and the most diversified financial services franchise globally, operating across consumer banking, investment banking, commercial banking, and asset management. Under Jamie Dimon's two-decade leadership, the firm has consistently gained market share, delivered sector-leading ROE of 16%, and invested aggressively in technology ($17B+ annual…
Accumulation Zones
| Metric |
COST |
JPM |
| Zone Low |
$486.02 |
$220.00 |
| Zone High |
$550.83 |
$250.00 |
| In Buy Zone? |
No
|
No
|