COST vs JPM: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and JPMorgan Chase & Co. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Costco Wholesale Corporation · Consumer Defensive
$896.48
+24.7% upside to fair value
Med Conviction
Grade B
High Quality
VS
JPMorgan Chase & Co. · Financial Services
$350.13
+26.9% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
JPM has more upside to fair value
(+26.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
COST |
JPM |
| Current Price |
$896.48 |
$350.13 |
| Fair Value Estimate |
$1,117.50 |
$444.48 |
| Upside to Fair Value |
+24.7%
|
+26.9%
|
| Market Cap |
$397.6B |
$938.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
32.7x
|
20.0x
|
| Price / Sales |
1.3x
|
3.1x
|
| Price / FCF |
42.4x
|
—
|
| Revenue Growth YoY |
+11.1%
|
+17.9%
|
| Gross Margin |
17.5%
|
62.6%
|
| Operating Margin |
3.9%
|
28.2%
|
| Return on Equity |
28.0%
|
17.8%
|
| Dividend Yield |
0.62% |
1.71% |
| FCF Yield |
2.36%
|
—
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Costco Wholesale Corporation operates a global network of membership-based warehouse clubs, selling branded and private-label merchandise across the United States, Canada, Mexico, Japan, the United Kingdom, South Korea, Taiwan, Australia, Spain, France, Iceland, and China, supplemented by pharmacies, optical centers, food courts, hearing aid centers, tire installation, 636 gas stations, and e-com…
JPMorgan Chase is a diversified global bank spanning consumer banking, cards, payments, commercial banking, investment banking, markets, treasury services, and asset and wealth management, with an unusually high-quality franchise supported by funding scale, distribution, leading market positions and cross-selling across 86.6 million U.S. consumers and more than 90% of Fortune 500 companies. Busin…
Accumulation Zones
| Metric |
COST |
JPM |
| Zone Low |
$838.12 |
$333.36 |
| Zone High |
$949.88 |
$377.81 |
| In Buy Zone? |
Yes
|
Yes
|