COST vs INTU: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and Intuit Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Costco Wholesale Corporation · Consumer Defensive
$896.48
+24.7% upside to fair value
Med Conviction
Grade B
High Quality
VS
Intuit Inc. · Technology
$277.13
+25.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
INTU has more upside to fair value
(+25.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
COST |
INTU |
| Current Price |
$896.48 |
$277.13 |
| Fair Value Estimate |
$1,117.50 |
$347.25 |
| Upside to Fair Value |
+24.7%
|
+25.3%
|
| Market Cap |
$397.6B |
$75.8B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
32.7x
|
11.0x
|
| Price / Sales |
1.3x
|
3.5x
|
| Price / FCF |
42.4x
|
8.8x
|
| Revenue Growth YoY |
+11.1%
|
+13.7%
|
| Gross Margin |
17.5%
|
80.9%
|
| Operating Margin |
3.9%
|
28.8%
|
| Return on Equity |
28.0%
|
23.4%
|
| Dividend Yield |
0.62% |
1.73% |
| FCF Yield |
2.36%
|
11.43%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Costco Wholesale Corporation operates a global network of membership-based warehouse clubs, selling branded and private-label merchandise across the United States, Canada, Mexico, Japan, the United Kingdom, South Korea, Taiwan, Australia, Spain, France, Iceland, and China, supplemented by pharmacies, optical centers, food courts, hearing aid centers, tire installation, 636 gas stations, and e-com…
Intuit is a financial management software platform serving small and mid-market businesses through QuickBooks, consumers through TurboTax, and consumers through Credit Karma, with a professional tax segment in Lacerte, ProSeries and ProConnect. The business quality is high on fundamentals: TTM gross margin of 80.9%, TTM operating margin of 28.8%, TTM net margin of 21.3%, ROE of 23.4%, and free ca…
Accumulation Zones
| Metric |
COST |
INTU |
| Zone Low |
$838.12 |
$260.44 |
| Zone High |
$949.88 |
$295.16 |
| In Buy Zone? |
Yes
|
Yes
|