COST vs ETN: Which Is the Better Buy?

Side-by-side comparison of Costco Wholesale Corporation and Eaton Corporation plc โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-25.
Costco Wholesale Corporation ยท Consumer Defensive
$896.48
+24.7% upside to fair value
Med Conviction Grade B High Quality
VS
Eaton Corporation plc ยท Industrials
$438.76
+32.2% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
ETN has more upside to fair value (+32.2%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric COST ETN
Current Price $896.48 $438.76
Fair Value Estimate $1,117.50 $579.99
Upside to Fair Value +24.7% +32.2%
Market Cap $397.6B $170.4B
Forward P/E โ€” โ€”
EV / EBITDA 32.7x 29.6x
Price / Sales 1.3x 5.7x
Price / FCF 42.4x 37.9x
Revenue Growth YoY +11.1% +21.4%
Gross Margin 17.5% 35.9%
Operating Margin 3.9% 17.7%
Return on Equity 28.0% 19.6%
Dividend Yield 0.62% 0.99%
FCF Yield 2.36% 2.64%
Analyst Consensus Strong Buy Strong Buy
Investment Thesis
COST โ€” Costco Wholesale Corporation
Costco Wholesale Corporation operates a global network of membership-based warehouse clubs, selling branded and private-label merchandise across the United States, Canada, Mexico, Japan, the United Kingdom, South Korea, Taiwan, Australia, Spain, France, Iceland, and China, supplemented by pharmacies, optical centers, food courts, hearing aid centers, tire installation, 636 gas stations, and e-comโ€ฆ
ETN โ€” Eaton Corporation plc
Eaton Corporation plc is a Dublin-headquartered power management company with roughly 97,303 employees, operating electrical, aerospace, vehicle and eMobility segments that supply power distribution, circuit protection, power quality and reliability equipment and services. The business quality is high: TTM gross margin of 35.9%, TTM operating margin of 17.7%, TTM net margin of 12.8% and ROE of 19โ€ฆ
Accumulation Zones
Metric COST ETN
Zone Low $838.12 $434.99
Zone High $949.88 $492.99
In Buy Zone? Yes Yes
โ† COST Research    ETN Research โ†’    All Research