COST vs DIS: Which Is the Better Buy?

Side-by-side comparison of Costco Wholesale Corporation and The Walt Disney Company โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-06-20.
Costco Wholesale Corporation ยท Consumer Defensive
$951.45
-1.2% upside to fair value
Grade C High Quality
VS
The Walt Disney Company ยท Communication Services
$103.89
+45.0% upside to fair value
Grade B High Quality
QuantHub Verdict
DIS has more upside to fair value (+45.0%). DIS trades at a lower forward P/E (16.6x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric COST DIS
Current Price $951.45 $103.89
Fair Value Estimate $940.44 $150.64
Upside to Fair Value -1.2% +45.0%
Market Cap $421.9B $180.4B
Forward P/E 47.8x 16.6x
EV / EBITDA 28.4x 11.4x
Price / Sales 1.4x 1.9x
Price / FCF 47.9x 25.4x
Revenue Growth YoY +11.6% +6.5%
Gross Margin 12.9% 37.2%
Operating Margin 3.8% 15.5%
Return on Equity 28.3% 10.3%
Dividend Yield 0% 0%
FCF Yield 2.09% 3.94%
Analyst Consensus Buy Strong Buy
Investment Thesis
COST โ€” Costco Wholesale Corporation
Costco Wholesale Corporation operates a membership-based warehouse club model primarily focused on merchandise sales, which constitute about 98% of its revenue, with membership fees contributing roughly 2%. The company benefits from a durable competitive moat driven by deep operational expertise, a long-tenured leadership culture, and a stable CEO succession. Despite strong revenue growth of 11.6โ€ฆ
DIS โ€” The Walt Disney Company
The Walt Disney Company operates as a diversified entertainment conglomerate with strong positions in media networks, parks and experiences, and sports. The company benefits from a durable competitive moat driven by its iconic brand, extensive content library, and integrated ecosystem spanning streaming, theatrical, and physical experiences. Despite a 31.4% decline in earnings in the most recent โ€ฆ
Accumulation Zones
Metric COST DIS
Zone Low $705.33 $112.98
Zone High $799.37 $128.04
In Buy Zone? No Yes
โ† COST Research    DIS Research โ†’    All Research