COST vs DIS: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and The Walt Disney Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Costco Wholesale Corporation · Consumer Defensive
$896.48
+24.7% upside to fair value
Med Conviction
Grade B
High Quality
VS
The Walt Disney Company · Communication Services
$103.49
+32.3% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
DIS has more upside to fair value
(+32.3%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
COST |
DIS |
| Current Price |
$896.48 |
$103.49 |
| Fair Value Estimate |
$1,117.50 |
$136.94 |
| Upside to Fair Value |
+24.7%
|
+32.3%
|
| Market Cap |
$397.6B |
$179.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
32.7x
|
9.5x
|
| Price / Sales |
1.3x
|
1.8x
|
| Price / FCF |
42.4x
|
21.7x
|
| Revenue Growth YoY |
+11.1%
|
+6.8%
|
| Gross Margin |
17.5%
|
37.6%
|
| Operating Margin |
3.9%
|
16.0%
|
| Return on Equity |
28.0%
|
7.9%
|
| Dividend Yield |
0.62% |
1.45% |
| FCF Yield |
2.36%
|
4.61%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Costco Wholesale Corporation operates a global network of membership-based warehouse clubs, selling branded and private-label merchandise across the United States, Canada, Mexico, Japan, the United Kingdom, South Korea, Taiwan, Australia, Spain, France, Iceland, and China, supplemented by pharmacies, optical centers, food courts, hearing aid centers, tire installation, 636 gas stations, and e-com…
The Walt Disney Company operates a global entertainment empire spanning two primary divisions: Disney Media and Entertainment Distribution, which houses the ABC, ESPN, Disney, Freeform, FX, Fox, National Geographic and Star networks along with the Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar and Searchlight Pictures studios and the Disney+, Disney+ Hotstar, ESPN+, Hul…
Accumulation Zones
| Metric |
COST |
DIS |
| Zone Low |
$838.12 |
$102.70 |
| Zone High |
$949.88 |
$116.40 |
| In Buy Zone? |
Yes
|
Yes
|