COST vs DIS: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and The Walt Disney Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-10.
Costco Wholesale Corporation · Consumer Defensive
$947.50
-1.4% upside to fair value
Grade C
High Quality
VS
The Walt Disney Company · Communication Services
$96.16
+45.0% upside to fair value
Grade B
QuantHub Verdict
DIS has more upside to fair value
(+45.0%).
DIS trades at a lower forward P/E
(15.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
COST |
DIS |
| Current Price |
$947.50 |
$96.16 |
| Fair Value Estimate |
$933.84 |
$139.43 |
| Upside to Fair Value |
-1.4%
|
+45.0%
|
| Market Cap |
$420.2B |
$167.0B |
| Forward P/E |
47.6x
|
15.4x
|
| EV / EBITDA |
28.3x
|
10.8x
|
| Price / Sales |
1.4x
|
1.7x
|
| Price / FCF |
47.7x
|
23.5x
|
| Revenue Growth YoY |
+11.6%
|
+6.5%
|
| Gross Margin |
12.9%
|
37.2%
|
| Operating Margin |
3.8%
|
15.5%
|
| Return on Equity |
28.3%
|
10.3%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.1%
|
4.26%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Costco Wholesale Corporation operates as a membership-only warehouse club offering a wide range of merchandise at low prices. The company exhibits high business quality with a durable competitive moat driven by cost advantages, strong brand loyalty, and efficient operations, reflected in a robust ROE of 28.3% and solid revenue growth of 11.6% in the most recent quarter. Despite these strengths, t…
The Walt Disney Company operates as a leading global entertainment and media conglomerate with a strong brand portfolio and diversified revenue streams across media networks, parks, experiences, and studio entertainment. The business quality is medium due to its durable brand and intangible assets but recent earnings pressure with a 31.4% decline in earnings in the most recent quarter highlights …
Accumulation Zones
| Metric |
COST |
DIS |
| Zone Low |
$700.38 |
$104.57 |
| Zone High |
$793.76 |
$118.52 |
| In Buy Zone? |
No
|
Yes
|