COST vs CRM: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-25.
Costco Wholesale Corporation · Consumer Defensive
$896.48
+24.7% upside to fair value
Med Conviction
Grade B
High Quality
VS
Salesforce, Inc. · Technology
$236.42
+11.6% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
COST has more upside to fair value
(+24.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
COST |
CRM |
| Current Price |
$896.48 |
$236.42 |
| Fair Value Estimate |
$1,117.50 |
$263.88 |
| Upside to Fair Value |
+24.7%
|
+11.6%
|
| Market Cap |
$397.6B |
$193.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
32.7x
|
14.4x
|
| Price / Sales |
1.3x
|
4.4x
|
| Price / FCF |
42.4x
|
12.8x
|
| Revenue Growth YoY |
+11.1%
|
+10.8%
|
| Gross Margin |
17.5%
|
77.3%
|
| Operating Margin |
3.9%
|
21.4%
|
| Return on Equity |
28.0%
|
20.2%
|
| Dividend Yield |
0.62% |
0.73% |
| FCF Yield |
2.36%
|
7.82%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Costco Wholesale Corporation operates a global network of membership-based warehouse clubs, selling branded and private-label merchandise across the United States, Canada, Mexico, Japan, the United Kingdom, South Korea, Taiwan, Australia, Spain, France, Iceland, and China, supplemented by pharmacies, optical centers, food courts, hearing aid centers, tire installation, 636 gas stations, and e-com…
Salesforce is the leading enterprise customer relationship management platform, spanning Sales, Service, Platform, Marketing, Commerce, Tableau, MuleSoft, and Slack under the Customer 360 umbrella, with 83,334 employees and a business that converts $53.65 of revenue per share into $18.48 of free cash flow per share. Business quality is high: TTM gross margin of 77.3%, TTM operating margin of 21.4…
Accumulation Zones
| Metric |
COST |
CRM |
| Zone Low |
$838.12 |
$197.91 |
| Zone High |
$949.88 |
$224.30 |
| In Buy Zone? |
Yes
|
No
|