COST vs CRM: Which Is the Better Buy?
Side-by-side comparison of Costco Wholesale Corporation and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
Costco Wholesale Corporation · Consumer Defensive
$1,002.88
-35.4% upside to fair value
Grade C
High Quality
VS
Salesforce, Inc. · Technology
$181.22
+161.6% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
CRM has more upside to fair value
(+161.6%).
CRM trades at a lower forward P/E
(22.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
COST |
CRM |
| Current Price |
$1,002.88 |
$181.22 |
| Fair Value Estimate |
$648.03 |
$474.00 |
| Upside to Fair Value |
-35.4%
|
+161.6%
|
| Market Cap |
$444.9B |
$169.8B |
| Forward P/E |
52.1x
|
22.7x
|
| EV / EBITDA |
31.0x
|
—
|
| Price / Sales |
1.6x
|
4.1x
|
| Price / FCF |
49.0x
|
11.8x
|
| Revenue Growth YoY |
+3.4%
|
+9.2%
|
| Gross Margin |
12.9%
|
77.7%
|
| Operating Margin |
3.8%
|
21.5%
|
| Return on Equity |
28.8%
|
12.4%
|
| Dividend Yield |
0% |
— |
| FCF Yield |
2.04%
|
8.5%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Costco Wholesale Corporation operates a global membership-based warehouse club model with over 900 warehouses across 14 countries, generating $254 billion in fiscal 2024 revenue. The company benefits from a durable competitive moat driven by scale advantages, a loyal membership base with high renewal rates, and superior employee retention through better wages and benefits. Despite steady revenue …
Salesforce is the leading global provider of CRM software, offering a strong competitive moat through market dominance and high switching costs, complemented by acquisitions like Slack and Tableau, with excellent margins above 77% gross and robust free cash flow of $15.16 per share. Despite decelerating revenue growth at 9.2% YoY and negative earnings growth of -6.9%, the business remains high-qu…
Accumulation Zones
| Metric |
COST |
CRM |
| Zone Low |
$486.02 |
$356.00 |
| Zone High |
$550.83 |
$403.00 |
| In Buy Zone? |
No
|
Yes
|