COP vs MS: Which Is the Better Buy?
Side-by-side comparison of ConocoPhillips and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
ConocoPhillips · Energy
$108.44
-21.6% upside to fair value
Grade D
VS
Morgan Stanley · Financial Services
$218.37
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
MS has more upside to fair value
(+45.0%).
COP trades at a lower forward P/E
(18.4x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
COP |
MS |
| Current Price |
$108.44 |
$218.37 |
| Fair Value Estimate |
$85.04 |
$316.64 |
| Upside to Fair Value |
-21.6%
|
+45.0%
|
| Market Cap |
$132.1B |
$344.4B |
| Forward P/E |
18.4x
|
23.6x
|
| EV / EBITDA |
6.1x
|
9.8x
|
| Price / Sales |
2.3x
|
2.7x
|
| Price / FCF |
8.6x
|
-327.4x
|
| Revenue Growth YoY |
-2.5%
|
+22.4%
|
| Gross Margin |
29.2%
|
56.6%
|
| Operating Margin |
18.3%
|
28.4%
|
| Return on Equity |
11.3%
|
23.4%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
11.64%
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
ConocoPhillips is a major player in the Energy sector focused on Oil & Gas Exploration & Production. The company demonstrates medium business quality with a stable competitive position but faces earnings pressure as reflected in a 23.4% decline in earnings and a 2.5% decline in revenue in the most recent quarter year-over-year. Despite a solid ROE of 11.3% and attractive margins (gross margin 29.…
Morgan Stanley is a leading global financial services firm specializing in capital markets, wealth management, and investment banking. The company demonstrates high business quality with a strong return on equity of 23.4% and robust revenue growth of 22.4% in the most recent quarter, alongside impressive earnings growth of 57.7% in the same period. Its gross margin of 56.6% and net margin of 20.2…
Accumulation Zones
| Metric |
COP |
MS |
| Zone Low |
$63.78 |
$237.48 |
| Zone High |
$72.28 |
$269.14 |
| In Buy Zone? |
No
|
Yes
|