CAT vs GOOGL: Which Is the Better Buy?

Side-by-side comparison of Caterpillar Inc. and Alphabet Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-09-25.
Caterpillar Inc. ยท Industrials
$808.99
-2.2% upside to fair value
Med Conviction Grade C High Quality
VS
Alphabet Inc. ยท Communication Services
$342.36
+16.6% upside to fair value
Med Conviction Grade B High Quality
QuantHub Verdict
GOOGL has more upside to fair value (+16.6%). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric CAT GOOGL
Current Price $808.99 $342.36
Fair Value Estimate $790.88 $399.26
Upside to Fair Value -2.2% +16.6%
Market Cap $372.6B $4,143.3B
Forward P/E โ€” โ€”
EV / EBITDA 23.6x 12.9x
Price / Sales 5.0x 9.3x
Price / FCF 41.4x 78.1x
Revenue Growth YoY +24.0% +24.2%
Gross Margin 33.9% 60.9%
Operating Margin 17.5% 33.1%
Return on Equity 54.1% 50.8%
Dividend Yield 0.76% 0.25%
FCF Yield 2.41% 1.28%
Analyst Consensus Buy Strong Buy
Investment Thesis
CAT โ€” Caterpillar Inc.
Caterpillar is the world's premier manufacturer of heavy construction and mining equipment, diesel and natural gas power units, and industrial gas turbines, organized across Construction Industries, Resource Industries, Energy & Transportation, and Financial Products, with 118,000 employees and a century-old brand. Business quality is high: return on equity of 54.1%, TTM operating margin of 17.5%โ€ฆ
GOOGL โ€” Alphabet Inc.
Alphabet is the parent of Google Services (Search, YouTube, Android, Chrome, hardware, and the Play store), Google Cloud, and Other Bets, and it remains one of the highest-quality large-cap franchises in the market, with a TTM gross margin of 60.9%, TTM operating margin of 33.1%, TTM net margin of 54.8%, and a 50.8% return on equity. Revenue growth in the most recent quarter was 24.2% year over yโ€ฆ
Accumulation Zones
Metric CAT GOOGL
Zone Low $593.16 $299.44
Zone High $672.25 $339.37
In Buy Zone? No No
โ† CAT Research    GOOGL Research โ†’    All Research