BLK vs MS: Which Is the Better Buy?
Side-by-side comparison of BlackRock, Inc. and Morgan Stanley — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-21.
BlackRock, Inc. · Financial Services
$1,069.78
+44.0% upside to fair value
High Conviction
Grade A
High Quality
VS
Morgan Stanley · Financial Services
$206.27
+15.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
BLK has more upside to fair value
(+44.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BLK |
MS |
| Current Price |
$1,069.78 |
$206.27 |
| Fair Value Estimate |
$1,540.94 |
$239.00 |
| Upside to Fair Value |
+44.0%
|
+15.9%
|
| Market Cap |
$165.8B |
$325.4B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
15.9x
|
23.5x
|
| Price / Sales |
6.1x
|
2.6x
|
| Price / FCF |
71.5x
|
—
|
| Revenue Growth YoY |
+30.6%
|
+22.4%
|
| Gross Margin |
55.7%
|
59.7%
|
| Operating Margin |
31.1%
|
20.7%
|
| Return on Equity |
11.7%
|
18.1%
|
| Dividend Yield |
2.09% |
2.01% |
| FCF Yield |
1.4%
|
—
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
BlackRock is the world's largest asset manager, overseeing $15.345 trillion in assets across ETFs, active strategies, alternatives, and the Aladdin investment-technology platform, serving institutional, intermediary, and individual clients globally. The business quality is high: TTM gross margin of 55.7%, operating margin of 31.1%, and net margin of 24.1% reflect the scalability of a fee-based mo…
Morgan Stanley is a diversified capital-markets and wealth-management franchise spanning institutional securities, advisor-led and self-directed wealth, workplace services, and investment management. Business quality is solid but inherently cyclical: it combines $8.084 trillion of wealth client assets and $2.004 trillion of investment-management AUM/AUS with a strengthening 15.5% institutional pe…
Accumulation Zones
| Metric |
BLK |
MS |
| Zone Low |
$1,155.70 |
$179.25 |
| Zone High |
$1,309.80 |
$203.15 |
| In Buy Zone? |
Yes
|
No
|