BLK vs GOOG: Which Is the Better Buy?
Side-by-side comparison of BlackRock, Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
BlackRock, Inc. · Financial Services
$1,069.78
+44.0% upside to fair value
High Conviction
Grade A
High Quality
VS
Alphabet Inc. · Communication Services
$334.98
+15.8% upside to fair value
Med Conviction
Grade B
High Quality
QuantHub Verdict
BLK has more upside to fair value
(+44.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BLK |
GOOG |
| Current Price |
$1,069.78 |
$334.98 |
| Fair Value Estimate |
$1,540.94 |
$387.82 |
| Upside to Fair Value |
+44.0%
|
+15.8%
|
| Market Cap |
$165.8B |
$4,065.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
15.9x
|
12.7x
|
| Price / Sales |
6.1x
|
9.1x
|
| Price / FCF |
71.5x
|
76.4x
|
| Revenue Growth YoY |
+30.6%
|
+24.2%
|
| Gross Margin |
55.7%
|
60.9%
|
| Operating Margin |
31.1%
|
33.1%
|
| Return on Equity |
11.7%
|
50.8%
|
| Dividend Yield |
2.09% |
0.26% |
| FCF Yield |
1.4%
|
1.31%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
BlackRock is the world's largest asset manager, overseeing $15.345 trillion in assets across ETFs, active strategies, alternatives, and the Aladdin investment-technology platform, serving institutional, intermediary, and individual clients globally. The business quality is high: TTM gross margin of 55.7%, operating margin of 31.1%, and net margin of 24.1% reflect the scalability of a fee-based mo…
Alphabet Inc. is the parent of Google Services, Google Cloud, and Other Bets, monetizing Search, YouTube, Android, Chrome, Google Play, Workspace, and enterprise cloud and AI infrastructure across the globe with roughly 190,820 full-time employees. The business quality is high: trailing-twelve-month gross margin is 60.9%, operating margin is 33.1%, net margin is 54.8%, and return on equity is 50.…
Accumulation Zones
| Metric |
BLK |
GOOG |
| Zone Low |
$1,155.70 |
$290.87 |
| Zone High |
$1,309.80 |
$329.65 |
| In Buy Zone? |
Yes
|
No
|