BLK vs GOOG: Which Is the Better Buy?
Side-by-side comparison of BlackRock, Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-15.
BlackRock, Inc. · Financial Services
$1,025.44
+31.0% upside to fair value
Grade A
High Quality
VS
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
QuantHub Verdict
BLK has more upside to fair value
(+31.0%).
BLK trades at a lower forward P/E
(24.2x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BLK |
GOOG |
| Current Price |
$1,025.44 |
$355.03 |
| Fair Value Estimate |
$1,343.02 |
$294.10 |
| Upside to Fair Value |
+31.0%
|
-17.2%
|
| Market Cap |
$158.9B |
$4,320.1B |
| Forward P/E |
24.2x
|
27.0x
|
| EV / EBITDA |
16.0x
|
20.0x
|
| Price / Sales |
5.8x
|
10.2x
|
| Price / FCF |
44.6x
|
67.0x
|
| Revenue Growth YoY |
+30.6%
|
+21.8%
|
| Gross Margin |
54.6%
|
60.4%
|
| Operating Margin |
32.9%
|
32.7%
|
| Return on Equity |
12.5%
|
39.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.24%
|
1.49%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
BlackRock, Inc. is a leading global asset management firm operating within the financial services sector, specializing in investment management and risk advisory. The company demonstrates high business quality with a durable competitive moat supported by strong brand recognition, intangible assets, and switching costs. It reported robust growth in the most recent quarter with revenue up 30.6% yea…
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Accumulation Zones
| Metric |
BLK |
GOOG |
| Zone Low |
$1,007.26 |
$220.58 |
| Zone High |
$1,141.57 |
$249.99 |
| In Buy Zone? |
Yes
|
No
|