BLK vs GOOG: Which Is the Better Buy?
Side-by-side comparison of BlackRock, Inc. and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
BlackRock, Inc. · Financial Services
$1,042.85
+125.5% upside to fair value
Grade A
High Quality
VS
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
QuantHub Verdict
BLK has more upside to fair value
(+125.5%).
BLK trades at a lower forward P/E
(25.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BLK |
GOOG |
| Current Price |
$1,042.85 |
$339.40 |
| Fair Value Estimate |
$2,351.12 |
$324.34 |
| Upside to Fair Value |
+125.5%
|
-4.4%
|
| Market Cap |
$162.2B |
$4,105.7B |
| Forward P/E |
25.9x
|
31.2x
|
| EV / EBITDA |
16.9x
|
23.1x
|
| Price / Sales |
6.3x
|
10.3x
|
| Price / FCF |
45.2x
|
56.4x
|
| Revenue Growth YoY |
+28.3%
|
+11.3%
|
| Gross Margin |
59.1%
|
59.7%
|
| Operating Margin |
29.9%
|
32.0%
|
| Return on Equity |
12.0%
|
35.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
2.21%
|
1.77%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
BlackRock, Inc. is the world's largest asset manager with over $14 trillion in assets under management, operating primarily in financial services and asset management. The company benefits from a durable competitive moat driven by its scale, technology platform Aladdin, and founder-led management with CEO Laurence D. Fink at the helm since inception. BlackRock exhibits strong fundamentals includi…
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Accumulation Zones
| Metric |
BLK |
GOOG |
| Zone Low |
$1,763.34 |
$243.25 |
| Zone High |
$1,998.45 |
$275.69 |
| In Buy Zone? |
Yes
|
No
|