BAC vs MAR: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Bank of America Corporation · Financial Services
$57.96
+15.7% upside to fair value
Med Conviction
Grade B
VS
Marriott International, Inc. · Consumer Cyclical
$334.97
+20.6% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
MAR has more upside to fair value
(+20.6%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BAC |
MAR |
| Current Price |
$57.96 |
$334.97 |
| Fair Value Estimate |
$67.08 |
$403.81 |
| Upside to Fair Value |
+15.7%
|
+20.6%
|
| Market Cap |
$411.3B |
$87.3B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
24.4x
|
22.2x
|
| Price / Sales |
2.1x
|
3.2x
|
| Price / FCF |
4.4x
|
28.7x
|
| Revenue Growth YoY |
+5.8%
|
+4.8%
|
| Gross Margin |
59.3%
|
20.2%
|
| Operating Margin |
22.5%
|
15.8%
|
| Return on Equity |
11.1%
|
-66.7%
|
| Dividend Yield |
2.0% |
0.84% |
| FCF Yield |
22.88%
|
3.48%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
Bank of America Corporation is a diversified U.S. money-center bank operating through Consumer Banking, Global Wealth & Investment Management, Global Banking, and Global Markets, serving roughly 67 million consumer and small business clients through about 4,200 retail financial centers and 16,000 ATMs as of the last detailed disclosure. The franchise quality is solid but not exceptional: TTM net …
Marriott International is a global asset-light hotel franchisor and manager whose 10,082-property, 1.814 million-room system, 629,000-room development pipeline, broad brands, and more than 295 million Bonvoy members support durable fee-led economics. Business quality is tempered by cyclicality, competitive owner incentives, and $16.915 billion of debt, while reported ROE is negative 66.7%. In the…
Accumulation Zones
| Metric |
BAC |
MAR |
| Zone Low |
$50.31 |
$302.86 |
| Zone High |
$57.02 |
$343.24 |
| In Buy Zone? |
No
|
Yes
|