BAC vs KO: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
Bank of America Corporation · Financial Services
$59.50
-45.0% upside to fair value
Grade C
VS
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
QuantHub Verdict
KO has more upside to fair value
(-10.2%).
BAC trades at a lower forward P/E
(14.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BAC |
KO |
| Current Price |
$59.50 |
$84.92 |
| Fair Value Estimate |
$32.73 |
$76.30 |
| Upside to Fair Value |
-45.0%
|
-10.2%
|
| Market Cap |
$422.2B |
$365.4B |
| Forward P/E |
14.6x
|
26.6x
|
| EV / EBITDA |
13.3x
|
20.7x
|
| Price / Sales |
2.4x
|
7.4x
|
| Price / FCF |
7.5x
|
29.1x
|
| Revenue Growth YoY |
-35.6%
|
+12.1%
|
| Gross Margin |
63.2%
|
61.7%
|
| Operating Margin |
22.9%
|
29.3%
|
| Return on Equity |
10.5%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
13.4%
|
3.44%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Bank of America Corporation operates as a diversified bank within the financial services sector, offering a broad range of banking and financial products. The business quality is medium, supported by a 10.5% return on equity and solid margins, but recent revenue declined sharply by 35.6% in the most recent quarter, indicating top-line pressure. Despite earnings growth of 16.1% in the same period,…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Accumulation Zones
| Metric |
BAC |
KO |
| Zone Low |
$24.55 |
$57.22 |
| Zone High |
$27.82 |
$64.85 |
| In Buy Zone? |
No
|
No
|