BAC vs KO: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
Bank of America Corporation · Financial Services
$53.95
-36.2% upside to fair value
Grade C
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
KO has more upside to fair value
(-7.8%).
BAC trades at a lower forward P/E
(12.3x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BAC |
KO |
| Current Price |
$53.95 |
$78.19 |
| Fair Value Estimate |
$34.41 |
$72.12 |
| Upside to Fair Value |
-36.2%
|
-7.8%
|
| Market Cap |
$387.2B |
$336.5B |
| Forward P/E |
12.3x
|
24.6x
|
| EV / EBITDA |
12.7x
|
19.9x
|
| Price / Sales |
2.2x
|
6.8x
|
| Price / FCF |
30.7x
|
26.8x
|
| Revenue Growth YoY |
-35.6%
|
+12.1%
|
| Gross Margin |
63.2%
|
61.7%
|
| Operating Margin |
22.9%
|
29.3%
|
| Return on Equity |
10.5%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
3.26%
|
3.73%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Bank of America Corporation is a leading diversified bank with $3.41 trillion in assets and a broad footprint across consumer banking, global markets, wealth management, and corporate banking. The company benefits from a strong market position and experienced leadership under CEO Brian T. Moynihan. However, the stock is currently overvalued, trading approximately 36% above its fair value estimate…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
BAC |
KO |
| Zone Low |
$25.81 |
$54.09 |
| Zone High |
$29.25 |
$61.30 |
| In Buy Zone? |
No
|
No
|