BAC vs KO: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
Bank of America Corporation · Financial Services
$57.96
+15.7% upside to fair value
Med Conviction
Grade B
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
BAC has more upside to fair value
(+15.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BAC |
KO |
| Current Price |
$57.96 |
$88.71 |
| Fair Value Estimate |
$67.08 |
$102.44 |
| Upside to Fair Value |
+15.7%
|
+15.5%
|
| Market Cap |
$411.3B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
24.4x
|
20.8x
|
| Price / Sales |
2.1x
|
7.6x
|
| Price / FCF |
4.4x
|
26.7x
|
| Revenue Growth YoY |
+5.8%
|
+6.7%
|
| Gross Margin |
59.3%
|
61.9%
|
| Operating Margin |
22.5%
|
29.6%
|
| Return on Equity |
11.1%
|
43.0%
|
| Dividend Yield |
2.0% |
2.37% |
| FCF Yield |
22.88%
|
3.75%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Bank of America Corporation is a diversified U.S. money-center bank operating through Consumer Banking, Global Wealth & Investment Management, Global Banking, and Global Markets, serving roughly 67 million consumer and small business clients through about 4,200 retail financial centers and 16,000 ATMs as of the last detailed disclosure. The franchise quality is solid but not exceptional: TTM net …
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
BAC |
KO |
| Zone Low |
$50.31 |
$76.83 |
| Zone High |
$57.02 |
$87.07 |
| In Buy Zone? |
No
|
No
|