BAC vs KO: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
Bank of America Corporation · Financial Services
$56.20
-45.0% upside to fair value
Grade D
VS
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
QuantHub Verdict
KO has more upside to fair value
(-9.9%).
BAC trades at a lower forward P/E
(13.7x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BAC |
KO |
| Current Price |
$56.20 |
$79.39 |
| Fair Value Estimate |
$30.91 |
$71.54 |
| Upside to Fair Value |
-45.0%
|
-9.9%
|
| Market Cap |
$398.8B |
$341.6B |
| Forward P/E |
13.7x
|
24.9x
|
| EV / EBITDA |
12.8x
|
19.5x
|
| Price / Sales |
2.3x
|
6.9x
|
| Price / FCF |
7.0x
|
27.2x
|
| Revenue Growth YoY |
-35.6%
|
+12.1%
|
| Gross Margin |
63.2%
|
61.7%
|
| Operating Margin |
22.9%
|
29.3%
|
| Return on Equity |
10.5%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
14.18%
|
3.68%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Bank of America Corporation is a large diversified U.S. bank operating across consumer banking, wealth management, global banking, and markets. The company benefits from scale advantages as the second-largest U.S. bank by market capitalization and a broad nationwide footprint with over 213,000 employees. Despite solid profitability metrics including a 10.5% ROE and 18.1% net margin, the stock is …
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Accumulation Zones
| Metric |
BAC |
KO |
| Zone Low |
$23.18 |
$53.66 |
| Zone High |
$26.27 |
$60.81 |
| In Buy Zone? |
No
|
No
|