BAC vs GOOG: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
Bank of America Corporation · Financial Services
$52.54
+7.3% upside to fair value
Grade B+
VS
Alphabet Inc. · Communication Services
$339.40
-4.4% upside to fair value
Grade D
High Quality
QuantHub Verdict
BAC has more upside to fair value
(+7.3%).
BAC trades at a lower forward P/E
(12.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BAC |
GOOG |
| Current Price |
$52.54 |
$339.40 |
| Fair Value Estimate |
$56.39 |
$324.34 |
| Upside to Fair Value |
+7.3%
|
-4.4%
|
| Market Cap |
$377.1B |
$4,105.7B |
| Forward P/E |
12.1x
|
31.2x
|
| EV / EBITDA |
12.8x
|
23.1x
|
| Price / Sales |
2.0x
|
10.3x
|
| Price / FCF |
29.9x
|
56.4x
|
| Revenue Growth YoY |
-0.5%
|
+11.3%
|
| Gross Margin |
56.1%
|
59.7%
|
| Operating Margin |
19.7%
|
32.0%
|
| Return on Equity |
10.1%
|
35.0%
|
| Dividend Yield |
2.09% |
0% |
| FCF Yield |
3.35%
|
1.77%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Bank of America is a top-two U.S. bank by assets with $3.4 trillion on its balance sheet, generating $30.5 billion in net income in 2025 on the back of 12.5% earnings growth. The bank benefits from scale in consumer deposits, a recovering investment banking franchise, and an expanding digital platform serving 47 million active users. At 12.7x trailing earnings and 1.97x sales, BAC trades at a fai…
Alphabet Inc. operates as a global leader in internet content, advertising, cloud computing, and AI technologies, with dominant market positions in search, browser, and mobile operating systems. The company benefits from a high-quality business model characterized by a durable competitive moat, strong revenue growth of 11.3% year-over-year, and robust profitability with net margins of 32.8%. Desp…
Accumulation Zones
| Metric |
BAC |
GOOG |
| Zone Low |
$42.29 |
$243.25 |
| Zone High |
$47.93 |
$275.69 |
| In Buy Zone? |
No
|
No
|