BAC vs CRM: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-16.
Bank of America Corporation · Financial Services
$52.54
+7.3% upside to fair value
Grade B+
VS
Salesforce, Inc. · Technology
$181.22
+161.6% upside to fair value
High Conviction
Grade A-
QuantHub Verdict
CRM has more upside to fair value
(+161.6%).
BAC trades at a lower forward P/E
(12.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BAC |
CRM |
| Current Price |
$52.54 |
$181.22 |
| Fair Value Estimate |
$56.39 |
$474.00 |
| Upside to Fair Value |
+7.3%
|
+161.6%
|
| Market Cap |
$377.1B |
$169.8B |
| Forward P/E |
12.1x
|
22.7x
|
| EV / EBITDA |
12.8x
|
—
|
| Price / Sales |
2.0x
|
4.1x
|
| Price / FCF |
29.9x
|
11.8x
|
| Revenue Growth YoY |
-0.5%
|
+9.2%
|
| Gross Margin |
56.1%
|
77.7%
|
| Operating Margin |
19.7%
|
21.5%
|
| Return on Equity |
10.1%
|
12.4%
|
| Dividend Yield |
2.09% |
— |
| FCF Yield |
3.35%
|
8.5%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
Bank of America is a top-two U.S. bank by assets with $3.4 trillion on its balance sheet, generating $30.5 billion in net income in 2025 on the back of 12.5% earnings growth. The bank benefits from scale in consumer deposits, a recovering investment banking franchise, and an expanding digital platform serving 47 million active users. At 12.7x trailing earnings and 1.97x sales, BAC trades at a fai…
Salesforce is the leading global provider of CRM software, offering a strong competitive moat through market dominance and high switching costs, complemented by acquisitions like Slack and Tableau, with excellent margins above 77% gross and robust free cash flow of $15.16 per share. Despite decelerating revenue growth at 9.2% YoY and negative earnings growth of -6.9%, the business remains high-qu…
Accumulation Zones
| Metric |
BAC |
CRM |
| Zone Low |
$42.29 |
$356.00 |
| Zone High |
$47.93 |
$403.00 |
| In Buy Zone? |
No
|
Yes
|