BAC vs CRM: Which Is the Better Buy?
Side-by-side comparison of Bank of America Corporation and Salesforce, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-14.
Bank of America Corporation · Financial Services
$59.50
-45.0% upside to fair value
Grade C
VS
Salesforce, Inc. · Technology
$169.52
+45.0% upside to fair value
Grade A
High Quality
QuantHub Verdict
CRM has more upside to fair value
(+45.0%).
BAC trades at a lower forward P/E
(14.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BAC |
CRM |
| Current Price |
$59.50 |
$169.52 |
| Fair Value Estimate |
$32.73 |
$245.80 |
| Upside to Fair Value |
-45.0%
|
+45.0%
|
| Market Cap |
$422.2B |
$138.8B |
| Forward P/E |
14.6x
|
19.6x
|
| EV / EBITDA |
13.3x
|
12.3x
|
| Price / Sales |
2.4x
|
3.2x
|
| Price / FCF |
7.5x
|
9.5x
|
| Revenue Growth YoY |
-35.6%
|
+13.3%
|
| Gross Margin |
63.2%
|
77.6%
|
| Operating Margin |
22.9%
|
21.9%
|
| Return on Equity |
10.5%
|
14.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
13.4%
|
10.56%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Bank of America Corporation operates as a diversified bank within the financial services sector, offering a broad range of banking and financial products. The business quality is medium, supported by a 10.5% return on equity and solid margins, but recent revenue declined sharply by 35.6% in the most recent quarter, indicating top-line pressure. Despite earnings growth of 16.1% in the same period,…
Salesforce, Inc. is a leading provider of cloud-based software applications primarily focused on customer relationship management (CRM). The company exhibits high business quality with a durable competitive moat supported by strong gross margins of 77.6%, solid operating margin of 21.9%, and a robust return on equity of 14.9%. Recent quarterly revenue growth of 13.3% and earnings growth of 36.7% …
Accumulation Zones
| Metric |
BAC |
CRM |
| Zone Low |
$24.55 |
$184.35 |
| Zone High |
$27.82 |
$208.93 |
| In Buy Zone? |
No
|
Yes
|