BA vs SBUX: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and Starbucks Corporation — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
The Boeing Company · Industrials
$201.15
+31.7% upside to fair value
Med Conviction
Grade B
VS
Starbucks Corporation · Consumer Cyclical
$96.67
+12.3% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
BA has more upside to fair value
(+31.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BA |
SBUX |
| Current Price |
$201.15 |
$96.67 |
| Fair Value Estimate |
$265.00 |
$108.52 |
| Upside to Fair Value |
+31.7%
|
+12.3%
|
| Market Cap |
$159.0B |
$110.2B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
28.4x
|
22.0x
|
| Price / Sales |
1.7x
|
2.9x
|
| Price / FCF |
—
|
30.4x
|
| Revenue Growth YoY |
+8.0%
|
-1.4%
|
| Gross Margin |
4.7%
|
31.7%
|
| Operating Margin |
-5.4%
|
9.4%
|
| Return on Equity |
104.8%
|
-24.3%
|
| Dividend Yield |
0% |
2.57% |
| FCF Yield |
—
|
3.29%
|
| Analyst Consensus |
Strong Buy
|
Buy
|
Investment Thesis
Boeing is a global aerospace and defense manufacturer spanning commercial airliners, military aircraft, satellites, missile defense, and aftermarket services, with roughly 182,000 employees and a business that remains structurally advantaged by the duopoly economics of large commercial aircraft and the long-cycle, high-switching-cost nature of aerospace platforms. The business quality is currentl…
Starbucks is the world's largest specialty coffee retailer, operating company-owned and licensed coffeehouses across North America, International, and Channel Development segments, with a brand that has historically supported premium pricing and global scale. The business quality is currently strained: revenue declined 1.4% year over year in the most recent quarter, TTM operating margin is 9.4%, …
Accumulation Zones
| Metric |
BA |
SBUX |
| Zone Low |
$198.75 |
$81.39 |
| Zone High |
$225.25 |
$92.24 |
| In Buy Zone? |
Yes
|
No
|