BA vs NOW: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
The Boeing Company · Industrials
$234.54
+45.0% upside to fair value
Grade C
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW trades at a lower forward P/E
(61.1x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
NOW |
| Current Price |
$234.54 |
$103.24 |
| Fair Value Estimate |
$340.08 |
$149.70 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$184.9B |
$106.5B |
| Forward P/E |
96.9x
|
61.1x
|
| EV / EBITDA |
30.4x
|
32.9x
|
| Price / Sales |
2.0x
|
7.6x
|
| Price / FCF |
-177.6x
|
23.0x
|
| Revenue Growth YoY |
+14.0%
|
+22.1%
|
| Gross Margin |
4.8%
|
76.6%
|
| Operating Margin |
-5.9%
|
13.4%
|
| Return on Equity |
-8723.1%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
4.35%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Boeing Company operates in the Industrials sector within the Aerospace & Defense industry, manufacturing commercial jetliners, defense, space, and security systems. Despite a challenging operating margin of -5.9% and a negative free cash flow per share of -2.46, Boeing shows strong recent earnings growth of 89.2% and revenue growth of 14.0% in the most recent quarter, signaling a potential re…
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
BA |
NOW |
| Zone Low |
$255.06 |
$112.27 |
| Zone High |
$289.07 |
$127.24 |
| In Buy Zone? |
Yes
|
Yes
|