BA vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
The Boeing Company · Industrials
$201.15
+31.7% upside to fair value
Med Conviction
Grade B
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
BA has more upside to fair value
(+31.7%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BA |
NKE |
| Current Price |
$201.15 |
$35.78 |
| Fair Value Estimate |
$265.00 |
$39.33 |
| Upside to Fair Value |
+31.7%
|
+9.9%
|
| Market Cap |
$159.0B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
28.4x
|
12.0x
|
| Price / Sales |
1.7x
|
1.1x
|
| Price / FCF |
—
|
24.3x
|
| Revenue Growth YoY |
+8.0%
|
-1.1%
|
| Gross Margin |
4.7%
|
42.9%
|
| Operating Margin |
-5.4%
|
8.2%
|
| Return on Equity |
104.8%
|
22.0%
|
| Dividend Yield |
0% |
4.58% |
| FCF Yield |
—
|
4.12%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
Boeing is a global aerospace and defense manufacturer spanning commercial airliners, military aircraft, satellites, missile defense, and aftermarket services, with roughly 182,000 employees and a business that remains structurally advantaged by the duopoly economics of large commercial aircraft and the long-cycle, high-switching-cost nature of aerospace platforms. The business quality is currentl…
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
BA |
NKE |
| Zone Low |
$198.75 |
$29.50 |
| Zone High |
$225.25 |
$33.43 |
| In Buy Zone? |
Yes
|
No
|