BA vs NKE: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-11.
The Boeing Company · Industrials
$217.63
+19.5% upside to fair value
Grade C
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction
Grade B+
QuantHub Verdict
NKE has more upside to fair value
(+45.5%).
NKE trades at a lower forward P/E
(27.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
NKE |
| Current Price |
$217.63 |
$42.62 |
| Fair Value Estimate |
$260.00 |
$62.00 |
| Upside to Fair Value |
+19.5%
|
+45.5%
|
| Market Cap |
$170.9B |
$63.0B |
| Forward P/E |
74.0x
|
27.9x
|
| EV / EBITDA |
28.4x
|
20.7x
|
| Price / Sales |
1.9x
|
1.4x
|
| Price / FCF |
-88.2x
|
19.4x
|
| Revenue Growth YoY |
+34.5%
|
-9.8%
|
| Gross Margin |
4.8%
|
42.7%
|
| Operating Margin |
-6.1%
|
8.0%
|
| Return on Equity |
41.0%
|
24.4%
|
| Dividend Yield |
0.2% |
3.8% |
| FCF Yield |
-1.1%
|
5.2%
|
| Analyst Consensus |
Buy
|
Buy
|
Investment Thesis
The Boeing Company is the world's largest aerospace manufacturer operating across commercial airplanes, defense and space, global services, and Boeing Capital. After years of losses stemming from the 737 MAX crisis, production disruptions, and regulatory setbacks, Boeing posted its first profitable year in 2025 with net income of $2.2 billion on revenue of $89.5 billion, a 34.5% revenue increase …
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
| Metric |
BA |
NKE |
| Zone Low |
$195.00 |
$44.00 |
| Zone High |
$221.00 |
$50.00 |
| In Buy Zone? |
Yes
|
Yes
|