BA vs MAR: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-18.
The Boeing Company · Industrials
$217.63
+19.5% upside to fair value
Grade C
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-16.6% upside to fair value
Grade D
QuantHub Verdict
BA has more upside to fair value
(+19.5%).
MAR trades at a lower forward P/E
(39.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
MAR |
| Current Price |
$217.63 |
$377.93 |
| Fair Value Estimate |
$260.00 |
$315.15 |
| Upside to Fair Value |
+19.5%
|
-16.6%
|
| Market Cap |
$170.9B |
$100.2B |
| Forward P/E |
74.0x
|
39.0x
|
| EV / EBITDA |
28.4x
|
25.3x
|
| Price / Sales |
1.9x
|
3.8x
|
| Price / FCF |
-88.2x
|
34.6x
|
| Revenue Growth YoY |
+34.5%
|
+3.1%
|
| Gross Margin |
4.8%
|
21.3%
|
| Operating Margin |
-6.1%
|
15.8%
|
| Return on Equity |
41.0%
|
-79.9%
|
| Dividend Yield |
0.2% |
0% |
| FCF Yield |
-1.1%
|
2.89%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
The Boeing Company is the world's largest aerospace manufacturer operating across commercial airplanes, defense and space, global services, and Boeing Capital. After years of losses stemming from the 737 MAX crisis, production disruptions, and regulatory setbacks, Boeing posted its first profitable year in 2025 with net income of $2.2 billion on revenue of $89.5 billion, a 34.5% revenue increase …
Marriott International operates the world's largest hospitality portfolio with approximately 8,900 to 9,000 properties across 141 countries and over 30 brands, supported by the largest loyalty program with 203 to 210 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and network effects. However, despite steady revenue growth of 3.1% year-over-y…
Accumulation Zones
| Metric |
BA |
MAR |
| Zone Low |
$195.00 |
$236.36 |
| Zone High |
$221.00 |
$267.88 |
| In Buy Zone? |
Yes
|
No
|