BA vs MAR: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-20.
The Boeing Company · Industrials
$234.54
+45.0% upside to fair value
Grade C
VS
Marriott International, Inc. · Consumer Cyclical
$366.24
-3.4% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
BA has more upside to fair value
(+45.0%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
BA |
MAR |
| Current Price |
$234.54 |
$366.24 |
| Fair Value Estimate |
$340.08 |
$353.64 |
| Upside to Fair Value |
+45.0%
|
-3.4%
|
| Market Cap |
$184.9B |
$96.6B |
| Forward P/E |
96.9x
|
—
|
| EV / EBITDA |
30.4x
|
23.8x
|
| Price / Sales |
2.0x
|
3.7x
|
| Price / FCF |
-177.6x
|
31.6x
|
| Revenue Growth YoY |
+14.0%
|
+6.2%
|
| Gross Margin |
4.8%
|
21.4%
|
| Operating Margin |
-5.9%
|
16.0%
|
| Return on Equity |
-8723.1%
|
-74.1%
|
| Dividend Yield |
0% |
0.75% |
| FCF Yield |
—
|
3.17%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
The Boeing Company operates in the Industrials sector within the Aerospace & Defense industry, manufacturing commercial jetliners, defense, space, and security systems. Despite a challenging operating margin of -5.9% and a negative free cash flow per share of -2.46, Boeing shows strong recent earnings growth of 89.2% and revenue growth of 14.0% in the most recent quarter, signaling a potential re…
Marriott International is a global asset-light hotel franchisor, manager and licensor whose high-quality brands, nearly 283 million Bonvoy members, more than 9,900 properties across 146 countries and record 4,107-property development pipeline create meaningful network, distribution and brand advantages. Q1 2026 demonstrated resilient underlying fee economics: adjusted revenue excluding cost-reimb…
Accumulation Zones
| Metric |
BA |
MAR |
| Zone Low |
$255.06 |
$265.23 |
| Zone High |
$289.07 |
$300.59 |
| In Buy Zone? |
Yes
|
No
|