BA vs KO: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-06-20.
The Boeing Company · Industrials
$222.72
+45.0% upside to fair value
Grade C
VS
The Coca-Cola Company · Consumer Defensive
$79.39
-9.9% upside to fair value
Grade D
High Quality
QuantHub Verdict
BA has more upside to fair value
(+45.0%).
KO trades at a lower forward P/E
(24.9x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
KO |
| Current Price |
$222.72 |
$79.39 |
| Fair Value Estimate |
$322.94 |
$71.54 |
| Upside to Fair Value |
+45.0%
|
-9.9%
|
| Market Cap |
$175.6B |
$341.6B |
| Forward P/E |
92.0x
|
24.9x
|
| EV / EBITDA |
29.1x
|
19.5x
|
| Price / Sales |
1.9x
|
6.9x
|
| Price / FCF |
-168.7x
|
27.2x
|
| Revenue Growth YoY |
+14.0%
|
+12.1%
|
| Gross Margin |
4.8%
|
61.7%
|
| Operating Margin |
-5.9%
|
29.3%
|
| Return on Equity |
-8723.1%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
3.68%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Boeing Company is a leading global aerospace and defense manufacturer operating in commercial airplanes, defense, space, and global services segments. It benefits from a durable competitive moat as one of only two large commercial aircraft OEMs worldwide, supported by high barriers to entry such as certification complexity and extensive supply chains. Despite strong revenue growth of 14% and …
The Coca-Cola Company is a leading global branded beverages company with a very wide moat in sparkling soft drinks and non-alcoholic ready-to-drink beverages. It benefits from strong pricing power, stable margins, and high recurring cash flow, supported by a seasoned management team with deep company tenure. Despite solid recent growth with revenue up 12.1% and earnings up 17.8% in the most recen…
Accumulation Zones
| Metric |
BA |
KO |
| Zone Low |
$242.20 |
$53.66 |
| Zone High |
$274.50 |
$60.81 |
| In Buy Zone? |
Yes
|
No
|