BA vs KO: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-17.
The Boeing Company · Industrials
$234.54
+45.0% upside to fair value
Grade C
VS
The Coca-Cola Company · Consumer Defensive
$84.92
-10.2% upside to fair value
Grade C
High Quality
QuantHub Verdict
BA has more upside to fair value
(+45.0%).
KO trades at a lower forward P/E
(26.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
KO |
| Current Price |
$234.54 |
$84.92 |
| Fair Value Estimate |
$340.08 |
$76.30 |
| Upside to Fair Value |
+45.0%
|
-10.2%
|
| Market Cap |
$184.9B |
$365.4B |
| Forward P/E |
96.9x
|
26.6x
|
| EV / EBITDA |
30.4x
|
20.7x
|
| Price / Sales |
2.0x
|
7.4x
|
| Price / FCF |
-177.6x
|
29.1x
|
| Revenue Growth YoY |
+14.0%
|
+12.1%
|
| Gross Margin |
4.8%
|
61.7%
|
| Operating Margin |
-5.9%
|
29.3%
|
| Return on Equity |
-8723.1%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
3.44%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Boeing Company operates in the Industrials sector within the Aerospace & Defense industry, manufacturing commercial jetliners, defense, space, and security systems. Despite a challenging operating margin of -5.9% and a negative free cash flow per share of -2.46, Boeing shows strong recent earnings growth of 89.2% and revenue growth of 14.0% in the most recent quarter, signaling a potential re…
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a durable competitive moat driven by its strong brand and extensive distribution network. The business quality is high, evidenced by a 43.6% return on equity, robust gross margin of 61.7%, and solid revenue and earnings growth of 12.1% and 17.8% respectively in the most recent quarter. Despite the…
Accumulation Zones
| Metric |
BA |
KO |
| Zone Low |
$255.06 |
$57.22 |
| Zone High |
$289.07 |
$64.85 |
| In Buy Zone? |
Yes
|
No
|