BA vs KO: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-04.
The Boeing Company · Industrials
$231.28
+82.7% upside to fair value
Grade C
VS
The Coca-Cola Company · Consumer Defensive
$78.19
-7.8% upside to fair value
Grade D
High Quality
QuantHub Verdict
BA has more upside to fair value
(+82.7%).
KO trades at a lower forward P/E
(24.6x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
KO |
| Current Price |
$231.28 |
$78.19 |
| Fair Value Estimate |
$422.56 |
$72.12 |
| Upside to Fair Value |
+82.7%
|
-7.8%
|
| Market Cap |
$181.8B |
$336.5B |
| Forward P/E |
83.4x
|
24.6x
|
| EV / EBITDA |
30.8x
|
19.9x
|
| Price / Sales |
2.0x
|
6.8x
|
| Price / FCF |
776.7x
|
26.8x
|
| Revenue Growth YoY |
+14.0%
|
+12.1%
|
| Gross Margin |
4.8%
|
61.7%
|
| Operating Margin |
-5.9%
|
29.3%
|
| Return on Equity |
-8723.1%
|
43.6%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
0.13%
|
3.73%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Boeing Company is a leading global aerospace and defense firm operating across commercial airplanes, defense, space and security, and global services segments. Despite a challenging operating margin of negative 5.9% and a high trailing P/E of 83.43, Boeing is currently fairly valued with a fair value estimate of $422.56, implying an 82.7% upside from the current price of $231.28. The company …
The Coca-Cola Company is a leading global beverage company specializing in non-alcoholic drinks with a diversified portfolio including sparkling soft drinks, juices, water, coffee, and energy beverages. The business quality is high due to its durable brand moat, consistent earnings growth, and strong operational efficiency, reflected in a 43.6% return on equity and 12.1% revenue growth in the mos…
Accumulation Zones
| Metric |
BA |
KO |
| Zone Low |
$316.92 |
$54.09 |
| Zone High |
$359.18 |
$61.30 |
| In Buy Zone? |
Yes
|
No
|