BA vs KO: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and The Coca-Cola Company — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-22.
The Boeing Company · Industrials
$201.15
+31.7% upside to fair value
Med Conviction
Grade B
VS
The Coca-Cola Company · Consumer Defensive
$88.71
+15.5% upside to fair value
Med Conviction
Grade C
High Quality
QuantHub Verdict
BA has more upside to fair value
(+31.7%).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
KO |
| Current Price |
$201.15 |
$88.71 |
| Fair Value Estimate |
$265.00 |
$102.44 |
| Upside to Fair Value |
+31.7%
|
+15.5%
|
| Market Cap |
$159.0B |
$381.7B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
28.4x
|
20.8x
|
| Price / Sales |
1.7x
|
7.6x
|
| Price / FCF |
—
|
26.7x
|
| Revenue Growth YoY |
+8.0%
|
+6.7%
|
| Gross Margin |
4.7%
|
61.9%
|
| Operating Margin |
-5.4%
|
29.6%
|
| Return on Equity |
104.8%
|
43.0%
|
| Dividend Yield |
0% |
2.37% |
| FCF Yield |
—
|
3.75%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
Boeing is a global aerospace and defense manufacturer spanning commercial airliners, military aircraft, satellites, missile defense, and aftermarket services, with roughly 182,000 employees and a business that remains structurally advantaged by the duopoly economics of large commercial aircraft and the long-cycle, high-switching-cost nature of aerospace platforms. The business quality is currentl…
The Coca-Cola Company is a global non-alcoholic beverage concentrate, brand-management and bottling-system business with products sold in more than 200 countries and territories, supported by powerful trademarks, 2.2 billion daily servings and an entrenched distribution network. Business quality is high: TTM gross, operating and net margins are 61.9%, 29.6% and 28.6%, respectively, ROE is 43.0%, …
Accumulation Zones
| Metric |
BA |
KO |
| Zone Low |
$198.75 |
$76.83 |
| Zone High |
$225.25 |
$87.07 |
| In Buy Zone? |
Yes
|
No
|