BA vs GOOGL: Which Is the Better Buy?

Side-by-side comparison of The Boeing Company and Alphabet Inc. โ€” fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-11.
The Boeing Company ยท Industrials
$217.63
+19.5% upside to fair value
Grade C
VS
Alphabet Inc. ยท Communication Services
$317.41
-4.5% upside to fair value
Grade D High Quality
QuantHub Verdict
BA has more upside to fair value (+19.5%). GOOGL trades at a lower forward P/E (29.0x). These are model outputs โ€” not personalized investment advice. See all research โ†’
Valuation & Fundamentals
Metric BA GOOGL
Current Price $217.63 $317.41
Fair Value Estimate $260.00 $303.05
Upside to Fair Value +19.5% -4.5%
Market Cap $170.9B $3,839.7B
Forward P/E 74.0x 29.0x
EV / EBITDA 28.4x 21.5x
Price / Sales 1.9x 9.5x
Price / FCF -88.2x 52.4x
Revenue Growth YoY +34.5% +11.3%
Gross Margin 4.8% 59.7%
Operating Margin -6.1% 32.0%
Return on Equity 41.0% 35.0%
Dividend Yield 0.2% 0%
FCF Yield -1.1% 1.91%
Analyst Consensus Buy Strong Buy
Investment Thesis
BA โ€” The Boeing Company
The Boeing Company is the world's largest aerospace manufacturer operating across commercial airplanes, defense and space, global services, and Boeing Capital. After years of losses stemming from the 737 MAX crisis, production disruptions, and regulatory setbacks, Boeing posted its first profitable year in 2025 with net income of $2.2 billion on revenue of $89.5 billion, a 34.5% revenue increase โ€ฆ
GOOGL โ€” Alphabet Inc.
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud computing services. The company benefits from durable competitive moats including browser and mobile OS dominance, strong brand recognition, and advanced AI infrastructure investments. Despite strong revenue growth of 11.3% year-oveโ€ฆ
Accumulation Zones
Metric BA GOOGL
Zone Low $195.00 $227.29
Zone High $221.00 $257.59
In Buy Zone? Yes No
โ† BA Research    GOOGL Research โ†’    All Research