BA vs GOOG: Which Is the Better Buy?
Side-by-side comparison of The Boeing Company and Alphabet Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-13.
The Boeing Company · Industrials
$234.54
+45.0% upside to fair value
Grade C
VS
Alphabet Inc. · Communication Services
$355.03
-17.2% upside to fair value
Grade D
High Quality
QuantHub Verdict
BA has more upside to fair value
(+45.0%).
GOOG trades at a lower forward P/E
(27.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
BA |
GOOG |
| Current Price |
$234.54 |
$355.03 |
| Fair Value Estimate |
$340.08 |
$294.10 |
| Upside to Fair Value |
+45.0%
|
-17.2%
|
| Market Cap |
$184.9B |
$4,320.1B |
| Forward P/E |
96.9x
|
27.0x
|
| EV / EBITDA |
30.4x
|
20.0x
|
| Price / Sales |
2.0x
|
10.2x
|
| Price / FCF |
-177.6x
|
67.0x
|
| Revenue Growth YoY |
+14.0%
|
+21.8%
|
| Gross Margin |
4.8%
|
60.4%
|
| Operating Margin |
-5.9%
|
32.7%
|
| Return on Equity |
-8723.1%
|
39.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
—
|
1.49%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
The Boeing Company operates in the Industrials sector within the Aerospace & Defense industry, manufacturing commercial jetliners, defense, space, and security systems. Despite a challenging operating margin of -5.9% and a negative free cash flow per share of -2.46, Boeing shows strong recent earnings growth of 89.2% and revenue growth of 14.0% in the most recent quarter, signaling a potential re…
Alphabet Inc. operates as a global leader in internet content and information services, primarily through its dominant search engine, advertising platforms, and cloud services. The company exhibits high business quality with a durable competitive moat supported by strong network effects, brand recognition, and intangible assets. Alphabet's financials reflect robust profitability with a net margin…
Accumulation Zones
| Metric |
BA |
GOOG |
| Zone Low |
$255.06 |
$220.58 |
| Zone High |
$289.07 |
$249.99 |
| In Buy Zone? |
Yes
|
No
|