ASML vs NOW: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
ASML Holding N.V. · Technology
$1,744.61
-0.7% upside to fair value
Med Conviction
Grade C
High Quality
VS
ServiceNow, Inc. · Technology
$139.82
+16.2% upside to fair value
Med Conviction
Grade A-
High Quality
QuantHub Verdict
NOW has more upside to fair value
(+16.2%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ASML |
NOW |
| Current Price |
$1,744.61 |
$139.82 |
| Fair Value Estimate |
$1,732.49 |
$162.50 |
| Upside to Fair Value |
-0.7%
|
+16.2%
|
| Market Cap |
$672.4B |
$144.6B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
42.0x
|
43.1x
|
| Price / Sales |
19.0x
|
9.8x
|
| Price / FCF |
67.2x
|
31.5x
|
| Revenue Growth YoY |
+21.3%
|
+24.0%
|
| Gross Margin |
52.7%
|
74.8%
|
| Operating Margin |
35.4%
|
11.4%
|
| Return on Equity |
52.4%
|
13.8%
|
| Dividend Yield |
0.51% |
0% |
| FCF Yield |
1.49%
|
3.17%
|
| Analyst Consensus |
Buy
|
Strong Buy
|
Investment Thesis
ASML Holding N.V. is the Dutch semiconductor equipment maker that supplies lithography, metrology, and inspection systems, including the extreme ultraviolet (EUV) machines required to pattern the most advanced logic and memory chips, and it holds what current coverage describes as a near-monopoly on those EUV tools. The business quality is genuinely high: TTM gross margin of 52.7%, TTM operating …
ServiceNow provides a cloud-based enterprise workflow platform spanning IT service management, operations, employee workflows, CRM, AI orchestration and security. Business quality is high because its common data model, deeply embedded workflows and cross-department deployments create meaningful switching costs, while roughly 90% of the Fortune 500 use the platform and more than 85 billion workflo…
Accumulation Zones
| Metric |
ASML |
NOW |
| Zone Low |
$1,299.37 |
$121.88 |
| Zone High |
$1,472.62 |
$138.12 |
| In Buy Zone? |
No
|
No
|