ASML vs NOW: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and ServiceNow, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-18.
ASML Holding N.V. · Technology
$1,775.64
+45.0% upside to fair value
Grade B
High Quality
VS
ServiceNow, Inc. · Technology
$103.24
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NOW trades at a lower forward P/E
(61.1x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ASML |
NOW |
| Current Price |
$1,775.64 |
$103.24 |
| Fair Value Estimate |
$2,574.68 |
$149.70 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$684.4B |
$106.5B |
| Forward P/E |
62.1x
|
61.1x
|
| EV / EBITDA |
47.1x
|
32.9x
|
| Price / Sales |
18.4x
|
7.6x
|
| Price / FCF |
69.1x
|
23.0x
|
| Revenue Growth YoY |
+13.2%
|
+22.1%
|
| Gross Margin |
52.6%
|
76.6%
|
| Operating Margin |
34.8%
|
13.4%
|
| Return on Equity |
52.0%
|
15.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.45%
|
4.35%
|
| Analyst Consensus |
Strong Buy
|
Strong Buy
|
Investment Thesis
ASML Holding N.V. is a leading semiconductor equipment manufacturer specializing in photolithography systems critical for chip production. The company exhibits high business quality with a durable competitive moat supported by advanced technology and strong market position, reflected in a 52% return on equity and robust margins including a 52.6% gross margin and 29.7% net margin. Despite strong r…
ServiceNow, Inc. operates in the technology sector specializing in software applications, delivering high-quality enterprise cloud solutions with a durable competitive moat evidenced by a 15% return on equity and strong gross margins of 76.6%. The company is currently in an investing growth phase with 22.1% revenue growth in the most recent quarter, although earnings growth is modest at 2.0%. Des…
Accumulation Zones
| Metric |
ASML |
NOW |
| Zone Low |
$1,931.01 |
$112.27 |
| Zone High |
$2,188.48 |
$127.24 |
| In Buy Zone? |
Yes
|
Yes
|