ASML vs NKE: Which Is the Better Buy?

Side-by-side comparison of ASML Holding N.V. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals. Updated 2026-04-22.
ASML Holding N.V. · Technology
$1,458.97
+65.1% upside to fair value
Grade B High Quality
VS
NIKE, Inc. · Consumer Cyclical
$42.62
+45.5% upside to fair value
Med Conviction Grade B+
QuantHub Verdict
ASML has more upside to fair value (+65.1%). NKE trades at a lower forward P/E (27.9x). These are model outputs — not personalized investment advice. See all research →
Valuation & Fundamentals
Metric ASML NKE
Current Price $1,458.97 $42.62
Fair Value Estimate $2,408.73 $62.00
Upside to Fair Value +65.1% +45.5%
Market Cap $562.3B $63.0B
Forward P/E 48.3x 27.9x
EV / EBITDA 37.6x 20.7x
Price / Sales 14.4x 1.4x
Price / FCF 54.4x 19.4x
Revenue Growth YoY +13.2% -9.8%
Gross Margin 52.6% 42.7%
Operating Margin 34.8% 8.0%
Return on Equity 52.0% 24.4%
Dividend Yield 0% 3.8%
FCF Yield 1.84% 5.2%
Analyst Consensus Strong Buy Buy
Investment Thesis
ASML — ASML Holding N.V.
ASML Holding N.V. is a leading technology company specializing in semiconductor manufacturing equipment, particularly extreme ultraviolet lithography machines which hold a near-monopoly position. The company benefits from a durable competitive moat driven by its technological leadership, high barriers to entry, and strong demand from semiconductor manufacturers globally, especially in China. Desp…
NKE — NIKE, Inc.
Nike is the world's largest athletic footwear and apparel company with $46.3B in FY2025 revenue, operating across 190+ countries with the Nike, Jordan, and Converse brands. The stock trades near its 9-year low at $42.62 after an 11% single-day crash following a Q3 FY2026 earnings report that showed 35% net income decline and weak Q4 guidance calling for a further 2-4% revenue decline. FY2025 reve…
Accumulation Zones
Metric ASML NKE
Zone Low $1,806.55 $44.00
Zone High $2,047.42 $50.00
In Buy Zone? Yes Yes
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