ASML vs NKE: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-07-15.
ASML Holding N.V. · Technology
$1,775.64
+45.0% upside to fair value
Grade B
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$41.05
+45.0% upside to fair value
Grade B
High Quality
QuantHub Verdict
NKE trades at a lower forward P/E
(19.6x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ASML |
NKE |
| Current Price |
$1,775.64 |
$41.05 |
| Fair Value Estimate |
$2,574.68 |
$59.52 |
| Upside to Fair Value |
+45.0%
|
+45.0%
|
| Market Cap |
$684.4B |
$60.7B |
| Forward P/E |
62.1x
|
19.6x
|
| EV / EBITDA |
47.1x
|
14.2x
|
| Price / Sales |
18.4x
|
1.3x
|
| Price / FCF |
69.1x
|
57.9x
|
| Revenue Growth YoY |
+13.2%
|
-1.1%
|
| Gross Margin |
52.6%
|
42.9%
|
| Operating Margin |
34.8%
|
8.2%
|
| Return on Equity |
52.0%
|
22.0%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.45%
|
1.73%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
ASML Holding N.V. is a leading semiconductor equipment manufacturer specializing in photolithography systems critical for chip production. The company exhibits high business quality with a durable competitive moat supported by advanced technology and strong market position, reflected in a 52% return on equity and robust margins including a 52.6% gross margin and 29.7% net margin. Despite strong r…
NIKE, Inc. is a leading global athletic footwear and apparel company with a durable competitive moat supported by its strong brand, scale, and global distribution infrastructure. The company is currently led by CEO Elliott Hill, a seasoned Nike veteran who returned in October 2024 to navigate intensifying competition and channel complexity. Despite its market leadership and solid profitability me…
Accumulation Zones
| Metric |
ASML |
NKE |
| Zone Low |
$1,931.01 |
$44.64 |
| Zone High |
$2,188.48 |
$50.59 |
| In Buy Zone? |
Yes
|
Yes
|