ASML vs NKE: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and NIKE, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-09-24.
ASML Holding N.V. · Technology
$1,744.61
-0.7% upside to fair value
Med Conviction
Grade C
High Quality
VS
NIKE, Inc. · Consumer Cyclical
$35.78
+9.9% upside to fair value
Med Conviction
Grade C
QuantHub Verdict
NKE has more upside to fair value
(+9.9%).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ASML |
NKE |
| Current Price |
$1,744.61 |
$35.78 |
| Fair Value Estimate |
$1,732.49 |
$39.33 |
| Upside to Fair Value |
-0.7%
|
+9.9%
|
| Market Cap |
$672.4B |
$53.0B |
| Forward P/E |
—
|
—
|
| EV / EBITDA |
42.0x
|
12.0x
|
| Price / Sales |
19.0x
|
1.1x
|
| Price / FCF |
67.2x
|
24.3x
|
| Revenue Growth YoY |
+21.3%
|
-1.1%
|
| Gross Margin |
52.7%
|
42.9%
|
| Operating Margin |
35.4%
|
8.2%
|
| Return on Equity |
52.4%
|
22.0%
|
| Dividend Yield |
0.51% |
4.58% |
| FCF Yield |
1.49%
|
4.12%
|
| Analyst Consensus |
Buy
|
Hold
|
Investment Thesis
ASML Holding N.V. is the Dutch semiconductor equipment maker that supplies lithography, metrology, and inspection systems, including the extreme ultraviolet (EUV) machines required to pattern the most advanced logic and memory chips, and it holds what current coverage describes as a near-monopoly on those EUV tools. The business quality is genuinely high: TTM gross margin of 52.7%, TTM operating …
NIKE designs, markets and distributes athletic footwear, apparel and equipment through the Nike, Jordan and Converse brands, supported by global athlete marketing, valuable intellectual property and a broad wholesale and owned-digital network. Business quality is medium: its brand moat and 22.0% ROE remain meaningful, but the moat is narrowing amid intense competition, weak direct sales and uneve…
Accumulation Zones
| Metric |
ASML |
NKE |
| Zone Low |
$1,299.37 |
$29.50 |
| Zone High |
$1,472.62 |
$33.43 |
| In Buy Zone? |
No
|
No
|