ASML vs MAR: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-04-22.
ASML Holding N.V. · Technology
$1,458.97
+65.1% upside to fair value
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$377.93
-13.8% upside to fair value
Grade D
QuantHub Verdict
ASML has more upside to fair value
(+65.1%).
MAR trades at a lower forward P/E
(39.0x).
These are model outputs — not personalized investment advice.
See all research →
Valuation & Fundamentals
| Metric |
ASML |
MAR |
| Current Price |
$1,458.97 |
$377.93 |
| Fair Value Estimate |
$2,408.73 |
$325.87 |
| Upside to Fair Value |
+65.1%
|
-13.8%
|
| Market Cap |
$562.3B |
$100.2B |
| Forward P/E |
48.3x
|
39.0x
|
| EV / EBITDA |
37.6x
|
25.3x
|
| Price / Sales |
14.4x
|
3.8x
|
| Price / FCF |
54.4x
|
34.6x
|
| Revenue Growth YoY |
+13.2%
|
+4.1%
|
| Gross Margin |
52.6%
|
21.3%
|
| Operating Margin |
34.8%
|
15.8%
|
| Return on Equity |
52.0%
|
-79.9%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.84%
|
2.89%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
ASML Holding N.V. is a leading technology company specializing in semiconductor manufacturing equipment, particularly extreme ultraviolet lithography machines which hold a near-monopoly position. The company benefits from a durable competitive moat driven by its technological leadership, high barriers to entry, and strong demand from semiconductor manufacturers globally, especially in China. Desp…
Marriott International, Inc. operates as the world's largest hospitality company with approximately 9,000 to 9,700 properties across 141 to 143 countries and territories, managing over 30 brands and the largest loyalty program with 203 to 248 million members. The company benefits from a durable competitive moat driven by scale, brand strength, and a growing asset-light credit card royalty busines…
Accumulation Zones
| Metric |
ASML |
MAR |
| Zone Low |
$1,806.55 |
$244.40 |
| Zone High |
$2,047.42 |
$276.99 |
| In Buy Zone? |
Yes
|
No
|