ASML vs MAR: Which Is the Better Buy?
Side-by-side comparison of ASML Holding N.V. and Marriott International, Inc. — fair value, conviction, valuation metrics, and QuantHub research signals.
Updated 2026-05-07.
ASML Holding N.V. · Technology
$1,458.97
+45.0% upside to fair value
Grade B
High Quality
VS
Marriott International, Inc. · Consumer Cyclical
$359.06
-45.0% upside to fair value
Grade D
QuantHub Verdict
ASML has more upside to fair value
(+45.0%).
MAR trades at a lower forward P/E
(37.7x).
These are model outputs — not personalized investment advice.
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Valuation & Fundamentals
| Metric |
ASML |
MAR |
| Current Price |
$1,458.97 |
$359.06 |
| Fair Value Estimate |
$2,115.51 |
$197.48 |
| Upside to Fair Value |
+45.0%
|
-45.0%
|
| Market Cap |
$562.3B |
$95.2B |
| Forward P/E |
48.3x
|
37.7x
|
| EV / EBITDA |
37.6x
|
29.5x
|
| Price / Sales |
14.4x
|
4.4x
|
| Price / FCF |
54.4x
|
29.3x
|
| Revenue Growth YoY |
+13.2%
|
-71.1%
|
| Gross Margin |
52.6%
|
6.0%
|
| Operating Margin |
34.8%
|
19.6%
|
| Return on Equity |
52.0%
|
-78.5%
|
| Dividend Yield |
0% |
0% |
| FCF Yield |
1.84%
|
3.41%
|
| Analyst Consensus |
Strong Buy
|
Hold
|
Investment Thesis
ASML Holding N.V. is a leading technology company specializing in semiconductor manufacturing equipment, particularly extreme ultraviolet lithography machines which hold a near-monopoly position. The company benefits from a durable competitive moat driven by its technological leadership, high barriers to entry, and strong demand from semiconductor manufacturers globally, especially in China. Desp…
Marriott International operates a global fee-driven, asset-light hotel business with a portfolio of over 30 brands and a strong competitive position in the travel lodging industry. The company benefits from a durable competitive moat supported by its brand strength, extensive network, and recurring franchise and management fees. However, recent financials show significant headwinds with a 71.1% y…
Accumulation Zones
| Metric |
ASML |
MAR |
| Zone Low |
$1,586.63 |
$148.11 |
| Zone High |
$1,798.18 |
$167.86 |
| In Buy Zone? |
Yes
|
No
|